What are the responsibilities and job description for the Marketing Design Specialist position at Logistics Management Institute?
Overview
LMI is seeking a Marketing Design Lead to drive the creative execution of marketing materials across digital and print platforms. This role will work closely with marketing teammates and business stakeholders to conceptualize, design, and produce compelling visual assets that support LMI’s brand presence and business growth.
The ideal candidate has 7 years of experience in design, production, or a related field, with a strong portfolio showcasing diverse, polished marketing materials. This person should be both creative and collaborative, able to translate abstract ideas and stakeholder feedback into high-impact designs, and manage projects from concept through final production.
Responsibilities
Creative Development & Concepting
- Generate creative concepts that align with LMI’s brand identity, marketing strategy, and industry positioning.
- Take ideas from whiteboarding and brainstorming sessions and translate them into high-quality design assets.
- Work collaboratively with marketing strategists, content creators, and business stakeholders to ensure designs effectively communicate key messages.
- Provide design leadership and direction, ensuring brand consistency across all marketing and communication materials.
Design & Production of Marketing Materials
- Design and produce a range of marketing assets, including:
- Print collateral (brochures, slicksheets, event materials)
- Digital graphics (social media graphics, infographics, banner ads)
- Website elements (UI components, landing pages, web visuals)
- PowerPoint presentations (polished, high-impact decks for internal and external use)
- Ensure all materials meet high-quality standards and follow best practices for layout, typography, and visual storytelling.
- Manage the proofing, revision, and final production process, working with print vendors and digital teams as needed.
Brand Stewardship & Design Trends
- Maintain and evolve LMI’s brand identity by ensuring consistency and relevance across marketing and corporate materials.
- Stay up to date on design trends, particularly in technology marketing and GovCon, to ensure LMI’s materials remain modern and engaging.
Stakeholder Collaboration & Project Management
- Engage with business stakeholders to understand their needs and deliver creative solutions that meet business objectives.
- Provide guidance to non-designers, helping them understand and refine creative direction.
- Work collaboratively with external vendors, printers, and production teams to ensure smooth execution of printed and digital assets.
- Balance multiple projects and deadlines, ensuring timely delivery without sacrificing quality.
Qualifications
- 7 years of experience in graphic design, creative production, or a related field.
- Portfolio of diverse, polished marketing materials showcasing print and digital design work.
- Strong conceptual thinking and creative problem-solving skills.
- Ability to translate ideas and discussions into clear, compelling visual concepts.
- Expertise in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, and After Effects a plus).
- Proficiency in PowerPoint, with the ability to create visually engaging presentations.
- Demonstrated grasp of technology brand trends and design principles for digital and print.
- Knowledge of print production requirements, including file setup, color management, and working with vendors.
- Highly organized and detail-oriented, able to manage multiple projects and shifting priorities.
- Strong communication and stakeholder management skills, with the ability to present ideas and accept constructive feedback.
- Experience with UI/UX or video production is a plus.
- A proactive, collaborative mindset with a commitment to continuous improvement.