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Senior Regional Sales Manager

Loffler Companies
Norfolk, NE Full Time
POSTED ON 12/11/2025 CLOSED ON 12/23/2025

What are the responsibilities and job description for the Senior Regional Sales Manager position at Loffler Companies?

Position Summary

Manages and directs execution of sales plans and initiatives for the assigned sales team/teams and assigned territory. In addition to direct sales reports the Sr. Regional Manager has responsibility over multiple regions sales efforts and staffing.

Essential Duties And Responsibilities

  • Develops annual sales plan in support of organizational strategy and objectives.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Reviews market analyses to determine customer needs, price schedules, etc.
  • Directs staffing, training, and performance evaluations to develop and control sales program.
  • Assigns sales territory to sales representatives.
  • Delivers sales presentations to key clients in coordination with sales representatives.
  • Coordinates liaison between sales department and Loffler service and administration personnel.
  • Prepares periodic sales reports showing sales volume, potential sales and areas of proposed client base expansion.
  • Monitors and evaluates the activities and products of the competition.
  • Submit formal pricing requests to our vendor partners.
  • Adhere to business hours from 8:00am to 5:00pm.
  • Utilize Loffler's CRM tool.
  • Ability to use Microsoft suite (excel; power point; word; outlook).
  • Participate in and be a contributing member of the sales team and uphold the company mission statement.
  • Responsible for understanding, staying updated on, and abiding by the Employee Handbook as written.

Manages the direct sales efforts into the assigned named accounts

  • To achieve 100% of monthly sales plan through profitable sale or lease of Imaging Integrated Solutions.
  • Develop and maintain account relationships to ensure consistent growth for the company.

Supervises the training, development, and assessment of assigned staff to retain and motivate assigned sales force to ensure the achievement of sales volumes.

  • Communicates job responsibilities and performance expectation to ensure mutual understanding of desired results.
  • Reviews employee performance; provides positive and constructive feedback by applying sales standards to reinforce desired results.
  • Conducts formal reviews to ensure activity and quality standards are being met.
  • Participates in recruiting and selecting applicants for job vacancies.
  • Follows and implements coaching standards on assigned staff to ensure consistent and effective sales performance.

Serves as the role model and sets a standard of performance and behavior to motivate and develop team spirit among assigned staff.

  • Maintains expert knowledge of sales procedures and processes; identifies areas of improvement.
  • Supports company-sponsored projects and programs; utilizes corporate resources to enhance productivity and promote the company's image.
  • Establishes and maintains relationships within the local business community to present a positive image of Loffler Co. Inc.
  • Seeks out opportunities to promote teamwork.

Works with senior management to ensure effective implementation of the strategies and tactics designed to obtain business unit goals and objectives.

  • Manages the defined revenue and volume objectives for each direct report and communicates status to senior management.
  • Monitors key sales operational tactics as defined by senior management to assure that all corporate goals are being met in a timely manner.
  • Contributes to the budgeting, reforecasting and annual planning process to assure sufficient resources are available to meet outlined objectives.
  • Gathers and distributes industry information to ensure team employees are aware of current industry trends.
  • Gathers and forwards competitive information to ensure senior management is aware of current market trends.
  • Establishes and manages prospecting activities and tracking systems.
  • Performs other related duties as assigned by management.

Qualifications/Requirements

  • Minimum of three days in office
  • Candidates must possess a valid driver's license, maintain an acceptable driving record, and provide proof of minimum auto insurance coverage as required by state law.
  • Knowledge of the systems, products and services of the company.
  • Knowledge and understanding of the company's business objectives and goals.
  • Skill in customer relations, such as the ability to respond with sensitivity and a sense of urgency to customer needs or requests.
  • Skill in planning and organizing action steps to achieve desired results.
  • Skill in basic math to perform simple equations such as addition, subtraction, multiplication, division and percentages.
  • Skill in prospecting such as identifying and contacting possible customers.
  • Skill in selling by implementing a sales plan, from identifying a target market through closing the sale.
  • Ability to be flexible by adapting decisions or actions to facilitate the most productive work environment.
  • Ability to communicate professionally, both oral and written.
  • Ability to work cooperatively within a group to make the work of the group successful and effective.
  • Ability to identify, prioritize and respond to multiple and conflicting crises.
  • Ability to present information to diverse audiences in diverse settings.
  • Ability to create a strong, positive presence to provide leadership, credibility and confidence to an audience.
  • Ability to set an example for other team members in the areas of personal character, commitment and work habits.
  • Ability to influence others in a consultative, non-manipulative manner.
  • Ability to be self-resilient and maintain a positive self-image even under stressful conditions.
  • Ability to make sound business decisions.
  • Follow departmental procedures.
  • Ability to work with minimal supervision.
  • Plans and schedules work activities to complete assignments in their order of priority and make the most effective use of time.
  • Contributes to a favorable working climate through a friendly manner and cooperative attitude in dealings with other employees.

Education/Experience

  • Bachelor's degree (B.A.) from a four-year college or university is preferred but not required.
  • Experience and a proven track record in this industry is preferred but not required.
  • Successful track record and work experience.

Supervisory Responsibilities

Supervises the training, development, and assessment of assigned staff to retain and motivate of assigned sales force to ensure the achievement of sales volumes.

  • Communicates job responsibilities and performance expectation to ensure mutual understanding of desired results.
  • Reviews employee performance; provides positive and constructive feedback by applying sales standards to reinforce desired results.
  • Conducts formal reviews to ensure activity and quality standards are being met.
  • Participates in recruiting and selecting applicants for job vacancies.
  • Follows and implements coaching standards on assigned staff to ensure consistent and effective sales performance.
  • Responsible for understanding, staying updated on, and enforcing the Employee Handbook as written.

The posted range for this position represents a good faith estimate of the minimum and maximum starting compensation for this role. In addition to the base salary, we offer a comprehensive benefits package that includes health and dental insurance, retirement plans, and paid time off.

Why Work for Us?

  • Top Workplace
  • Career Advancement
  • Employer Paid Life Insurance and Disability
  • Paid Time Off, Volunteer Time, Holidays, Bereavement, and Parental Leave
  • Benefits Package including FSA, Medical, Dental, and Vision
  • 401K with Employer Match
  • Tuition Reimbursement

Work Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually minimal.

For information on the physical demands of this job, see Human Resources.

Loffler Core Values

What Defines our Culture.

  • Positive Attitude: Be Part of the Solution. Motivate Others. Put Extra Effort in All You Do. Everything You Do Matters. Be a Team Player. Don't Fear Failure.
  • Integrity: Live the Mission. Be Honest. Deliver on Commitments. Do What is Right. Be Someone Others Can Trust and Count On. Honor Commitment.
  • Innovation: Be a Visionary. Welcome New Ideas. Work Smarter. Challenge the Status Quo. Welcome Challenge. Be Committed to Operational Excellence.
  • Customer First Focus: Exceed Expectations. Delight Our Clients. Bring Value Every Day. Always Do a Good Job.
  • Professionalism: Commit to Excellence. Learn & Improve. Looks and Words Matters. Every Interaction is an Opportunity to Exceed Expectations. Treat Others with Kindness and Respect. Best in Industry; Field Expert.
  • Drive for Results: Performance-Orientated. Hard-Working. Refuse to Lose. Accountable. Set Goals to Manage Yourself to Success.

Loffler Companies is an Equal Opportunity Employer that is committed to diversity and inclusion in the workplace.

Salary : $100,000 - $150,000

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