What are the responsibilities and job description for the Director of Sales & Marketing position at Loews Coronado Bay Resort?
Perched on its own 15-acre peninsula, Loews Coronado Bay Resort is a private oasis of tranquility near San Diego. This Coronado hotel offers views of the shimmering bay waters and the San Diego skyline. Welcome to Coronado's Secluded Water Escape.
Who We Are: Founded in 1960, Loews Hotels & Co-operates iconic hotels and resorts across the U.S. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations.
Growth and belonging start here; you'll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every role-from Guest Services to Finance, Culinary to IT-offers opportunities to grow and make a meaningful impact.
Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.
What We Offer:
- This is a bonus eligible position
- Competitive health & wellness benefits, 401(K) & company match
- Paid Sick Days, Vacation, and Holidays, Paid Bereavement, Paid Pet Bereavement
- Training & Development opportunities, career growth
- Tuition Reimbursement
- Employee Hotel Rates, other discounts, perks and more
Position Purpose:
This position requires a progressive Sales & Marketing executive, a strong leader who can successfully and strategically market the property, build an exceptional sales team, and develop and implement ongoing strategic initiatives that will positively impact hotel revenues and profits. The position is responsible for selling, administration, marketing, planning, and communications. Sales personnel development, ongoing training, coaching and counseling are also critical components of this position.
Duties and Essential Functions:
- Develop and update annual strategic business/marketing plan which includes market initiatives by segment
- Develop initiatives, promotions, packages and ad campaigns to ensure successful consumer response and positively impact market yield and RevPar
- Develop with the Director of Revenue Management the revenue management and rate strategy initiatives to maximize revenue goals.
- Work with Area Director of Public Relations & Director of Hotel Marketing in developing strategies and tactics that will gain exposure for the hotel.
- Maintain accurate forecasting for all group/individual segments while identifying value periods
- Establish programs and direct sales efforts to achieve group and individual room night goals (including volume accounts) and to develop ongoing relationships with customers
- Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals
- Establish account qualifications criteria and use market research and resources to identify priority markets and accounts; assign sales managers to assure coverage of all major markets
- Develop active communications and close rapport with Convention & Visitors Bureau, National Sales Offices, Planners Associations and other sources of sales information and support
- Recruit, select, train and motivate sales department to realize their potential and develop individuals for advancement. Assure understanding of position descriptions, goals and standards of performance for sales department personnel; conduct formal semi-annual evaluations and provide ongoing coaching and counseling
- Comprehensive understanding of digital marketing strategies and tactics, experience working closely with brand Digital Marketing teams
- Ability to analyze and report on website, meta search and eCommerce results
- Ability to lead strategic eCommerce initiatives, social media efforts, including direct revenue generating strategy
Specific Job Knowledge, Skills, and Abilities:
- Opening/Pre-opening experience - preferred
- Excellent communication skills - oral and written
- Excellent networking, negotiation and presentation skills required
- Ability to envision/create new strategic ideas to drive sales and revenues
- Must be a skilled leader, have strong organizational skills, and have thorough knowledge and understanding of hotel operations.
- Ability to work flexible schedule to include weekends and holidays
- Travel required
- Strong analytical and presentation skills
- Ability to form strong internal and external partnerships and influence decision making
- Proven aptitude analyzing data and industry trends using business intelligence solutions
- Proficiency with MS Word, Excel and PowerPoint, Preferred proficiency in FDC
Education:
- Bachelor's degree in Hospitality Management, Business Administration or other similar major
Experience:
- Seven years hospitality, sales, and marketing experience in a high volume and luxury hotel or resort
Loews Hotels & Co is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Salary : $165,600 - $207,000