CRM & Clienteling Director, Americas

As CRM & Clienteling Director, Americas, you will be responsible for driving the ambitious growth of new, existing and top clients in the region. You will lead the regional vision, strategy, and roadmap for CRM and clienteling, driving client engagement, while fostering a strong client-centric culture within the teams.

This role offers the opportunity to contribute to the fast growth of Loewe in Americas.

Roles & Responsibilities

Clienteling

• Lead and elevate the regional clienteling strategy, positioning it as a driver of the region’s overall business performance.

• In collaboration with the retail and training team, ensure store teams acquire the right clienteling skills and reach their targets.

• Define vision and action plans to accelerate performance across all client segments

• Own the local clienteling budget, while setting regional targets for key clienteling KPIs

• Define action plans to improve the recruitment and onboarding of new clients

• Identify and develop high-potential client, raising Americas´s overall retention

• Develop specific action plans to grow VIC clients

Client experience

• In collaboration with the Retail, Marketing & VM teams, plan all client activations and events to support product launches, capsule collections and campaigns

• Define strategic targets and client segments for each initiative, monitor performance, and shape recommendations for driving success

• Organize the Fashion Show experience for Americas top clients and ensure growth of pre-orders

• Identify strategic partnership opportunities to drive client recruitment and bring forward new ideas to drive impact.

• Lead continuous competitive benchmarking of events clienteling practices across the region.

Leadership & cross-functional collaboration

• Act as the strategic voice of the client across the region and with global teams, ensuring local insights and client needs inform broader priorities and decision-making.

• Champion the development of a strong clienteling mindset in stores

• Foster cross-functional alignment between regional and global stakeholders to ensure client priorities are consistently reflected in strategy, execution, and business planning

CRM & analytics

• Conduct client analysis that will allow Loewe to reach the right clients for the right occasion

• Leverage data and customer insights to inform decisions, combining analytical rigor with compelling brand storytelling.

• Manage the local client database: ensure the accuracy and quality in data capture in the region.

Profile:

• 10 years of experience in CRM, clienteling, retention, or lifecycle marketing, with strong exposure to the luxury sector.

• Proven track record in shaping and evolving CRM, loyalty, and client engagement strategies across channels.

• Deep understanding of luxury consumer behavior and the ability to create personalized, high-touch client experiences.

• Strong leadership skills, with experience leading teams and driving cross-functional collaboration across regional and global stakeholders.

• Excellent communication and storytelling abilities, with the capacity to influence both senior leadership and retail teams.

• Strong analytical mindset, with the ability to leverage customer data and insights to guide strategy and measure performance.

• Experience managing complex projects and driving execution in fast-paced, evolving business environments with changing priorities.

• Solid understanding of retail operations, with experience supporting store teams and client-facing initiatives such as events and clienteling programs.

• Highly organized and detail-oriented, with the ability to manage multiple priorities to a high standard.

• Familiarity with tools such as Salesforce and Power BI is an advantage.

• Ability to travel up to 30% domestically and internationally. Sometimes at short notice.

Additional information:

At our Maison, we offer a generous benefits package including medical insurance, bonus structure, paid time off, holiday pay, 401k, automatic employee contribution, and more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.