What are the responsibilities and job description for the Director of Digital Marketing position at Lockton?
Your Responsibilities
As the Digital Marketing Director, with proven experience in digital platforms such as social, website and email, you will be responsible for the overall digital experience with specific emphasis on website, social and digital marketing strategy.
Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be a part of Lockton’s Global Marketing & Communications organization. You will serve as a digital marketing advisor/consultant to the line of business marketing partners and manage a team of website and social media managers. Specifically, you will have diverse responsibilities in website strategy and direction, email campaign evolution, social media, reporting and analytics, and vendor/platform relations.
In this role, you will collaborate with key stakeholders across the organization, including members of Lockton senior leadership team, and will be responsible for creating and maintaining the website strategy, shaping the digital analytics story, and developing an integrated email campaign strategy. This role will play a central, hands-on approach to overseeing the day-to-day execution of Lockton’s U.S. website while collaborating across regions and lines of business.
Responsibilities
As the Digital Marketing Director, with proven experience in digital platforms such as social, website and email, you will be responsible for the overall digital experience with specific emphasis on website, social and digital marketing strategy.
Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be a part of Lockton’s Global Marketing & Communications organization. You will serve as a digital marketing advisor/consultant to the line of business marketing partners and manage a team of website and social media managers. Specifically, you will have diverse responsibilities in website strategy and direction, email campaign evolution, social media, reporting and analytics, and vendor/platform relations.
In this role, you will collaborate with key stakeholders across the organization, including members of Lockton senior leadership team, and will be responsible for creating and maintaining the website strategy, shaping the digital analytics story, and developing an integrated email campaign strategy. This role will play a central, hands-on approach to overseeing the day-to-day execution of Lockton’s U.S. website while collaborating across regions and lines of business.
Responsibilities
- Demonstratable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, and SEO.
- Collaborate with cross-functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines.
- Act as a strategic consultant in collaborating proactively with business and marketing stakeholders to design an optimal web experience inclusive of SEO strategy and optimal UX design.
- Perform competitive analysis to understand industry trends and competitor digital activities and identify opportunities
- Oversee social media strategy and ensure alignment with broader digital experiences as it relates to strategy, reporting and analytics.
- Collaborate with regional digital managers in the UK, Europe, Australia, Asia, MENA, Latin America, and North America to share digital best practices.
- Identify key performance indicators (KPIs) for website performance and programs, measure and analyze activity, and report insights/learnings to make informed decisions about website improvements and recommendations.
- Provide direction for future state email strategy and its relationship to the broader digital martech ecosystem; design and implement email marketing strategies that seamlessly integrate with broader multi-channel campaigns across digital platforms (e.g., social media, paid advertising, SEO, content marketing).
- Stay up-to-date with developments in digital marketing trends and tools, making strategic recommendations and taking advantage of new opportunities for growth and innovation.
- Self-motivated, driven to make an impact, tenacious, comfortable with ambiguity, results-focused, collaborative, respectful, solution-oriented
- Be comfortable switching between high-level strategic planning and hands-on execution
- Action-oriented, flexible, and always striving for the best possible outcome
- See challenge is just an opportunity. You strive to make yourself and those around you better
- Can build strong relationships quickly and work seamlessly across various teams and levels
- Proven ability to interface and build rapport with executives as well as fellow marketers
- Strong analytical & critical thinking skills
- Ability to move fast and manage multiple projects simultaneously
- Exceptional communication and collaboration skills
- Creative, strategic, and results-oriented with the ability to think outside the box
- Working knowledge of digital analytic tools such as Google Analytics, LookerStudio, Hotjar with experience measuring and presenting the impact of digital towards overall marketing and business objectives.
- Excellent project management and follow-through with minimal supervision.
- Minimum 7 years of experience managing and/or supporting digital strategy for a B2B brand or agency
- Bachelor's degree required, preferably in Communications, Digital Marketing, Journalism, PR, or related field
- Experience leading digital and/or website strategy for a global, matrixed enterprise with diverse audiences.
- Familiarity with marketing tools such as GA4 (Google Analytics), email marketing platforms (Salesforce Marketing Cloud), and content management systems (Contentful)
- Proven ability to deliver a digital/website strategy as well as deliver actionable results/insights back to the business.
- Experience working in the financial services insurance and/or insurance broking industry preferred but not required