Sr. Account Executive - Broadcast

A Sr. Account Executive - Broadcast is a high-level sales role responsible for the total revenue generated at agencies and clients in the assigned territory. You will focus on promoting local solutions to maximize linear, digital, and OTT revenue, representing the full suite of Locality’s solutions. This role works closely with the Business Development team and Client Solutions Executives to bring local opportunities to clients and agencies. 

• Grow local revenue from assigned territories, clients, and agencies. 

• Leverage agency and client-direct contacts to generate business and cultivate deep brand and agency relationships at all levels through focused client meetings, calls, and client-centric entertainment activities 

• Continuously learn and present the value of local linear and OTT solutions to clients and agencies 

• Stay up to date on industry news and the overall advertising landscape 

• Present local opportunities for station clients 

• Use sponsorships and special promotions to grow revenue 

• Communicate effectively internally with General Sales Managers, Local Partnership Executives, and the Business Development team, as well as externally with high-level agency contacts and client-direct relationships. 

• Four-year college degree preferred. 

• Prior sales experience at a TV Rep firm or local TV advertising sales is preferred. 

• Strong proactive, self-motivated work style with great attention to detail and strong follow-through. 

• Ability to build and maintain strong professional relationships. 

• Demonstrate ability to grow and develop business 

• Show initiative, anticipate problems, and offer solutions. 

• Exhibit effective written and verbal communication. 

• Proficiency with computer applications like Teams, Word, PowerPoint, and Excel. 

• Ability to operate successfully with a sense of urgency. 

• Excellent sales and people skills. 

Compensation for the role includes a competitive base salary in the range of $85,000 - $120,000 and a commission structure that can bring potential total earnings up to $106,000-$150,000 (dependent on years of experience, level of education obtained, as well as applicable skillset), and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).  

At Locality, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state, or local law. 

Salary : $85,000 - $120,000