What are the responsibilities and job description for the Pre-Sales Account Manager position at Locala?
Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.
Locala is seeking a strategic and analytically minded Pre-Sale Account Manager to join our Customer Success team. This role is critical to driving new business by developing persuasive media plans and proposal responses that align with client goals.
As the main owner of the pre-sale process, you’ll work cross-functionally to understand client objectives, design digital media strategies, and lead the creation of best-in-class proposals that win business. The ideal candidate will have 2–3 years of experience in digital media planning or strategy, strong communication skills, and a passion for solving client challenges through data-driven marketing solutions.
This is a client-facing, strategy-led role that owns the media plan and is accountable for delivering winning proposals.
What you'll do:
RFP Ownership & Proposal Strategy:
- Lead the end-to-end development of responses to RFPs, including crafting strategic narratives, building media plans, and articulating success metrics.
Media Plan Development:
- Design comprehensive, multi-channel media plans (Display, DOOH, Audio, CTV, etc.) tailored to specific client goals and budget constraints. Includes audience targeting, channel mix, allocation, and delivery timelines.
Client Objective Alignment:
- Work closely with Sales to uncover client pain points, marketing goals, and target audiences, using that input to inform relevant and high-impact media strategies.
Inventory & Pricing Collaboration:
- Coordinate with Ad Ops and Platform teams to validate inventory availability and confirm pricing accuracy.
Presentation & Pitch Readiness:
- Develop visually compelling, insight-driven client-facing presentations. Join Sales and Client meetings as a subject matter expert on strategy and planning.
Project Management:
- Drive the RFP workflow, ensuring timely input from Sales, Creative, Ad Ops, and Platform teams. Ensure proposal deadlines are met without sacrificing quality.
Process & Tool Proficiency:
- Maintain accurate records of proposal activity in internal systems (CRM, planning, and project management tools). Champion process improvements that increase speed and quality of output.
Your profile:
- Over 2 years experience in the Ad Tech/Digital advertising field
- All candidates must be based in Miami or NYC and willing to work a hybrid schedule.
- Highly organized and able to prioritize
- Ability to self-manage, juggle multiple priorities & meet deadlines with a strong attention to detail
- Proficient in analyzing large datasets and prioritizing them into actionable insights
- Excellent communication skills
- Client facing experience
- Comfortable with a start-up environment, open to facing interesting challenges with a problem-solving & resourceful mindset
In addition to an engaging company culture, a hybrid work environment and training & development, future Localers can expect a competitive benefits package that includes:
- Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
- 401k with Company Match
- Paid Parental Leave
- Paid Vacation, Sick Time & Holidays