Vice President of Marketing

The Vice President of Marketing will lead the development and execution of a marketing strategy for LMC and the LMC members. This role is responsible for strengthening member engagement and enhancing the group’s value proposition to members and suppliers. The ideal candidate will have deep experience in B2B marketing, strong strategic vision, and the ability to execute programs that deliver measurable growth and brand leadership in a highly collaborative environment.

The incumbent manages the Branding, Communications, Internet and Merchandising functions. Establishes objectives and assignments to ensure company financial goals are met through effective Marketing programs. The Vice President of Marketing acts in a leadership role in marketing strategy development and preparation of business tactics to support the vision statement of the company.

Primary Duties and Responsibilities:

Strategic Marketing Leadership:

• Develop and execute a marketing strategy that promotes the buying group’s unique value to current and prospective members and supplier partners.
• Align marketing initiatives with membership growth goals and supplier engagement strategies.

Brand Positioning & Communication:

• Elevate the buying group’s brand presence across digital, print, and event channels.
• Create compelling messaging that communicates cost savings, networking benefits, and supplier advantages.
• Achieves maximum integration across the organization by creating collaborative solutions that meet long and short-term needs.

Member & Supplier Engagement:

• Design campaigns to increase member participation in programs and supplier offerings in conjunction with Purchasing departments and Regional Sales Managers.
• Develop targeted communications for different member segments and supplier categories.

Demand Generation & Growth:

• Lead initiatives to recruit new members and suppliers through digital marketing, events, and industry partnerships.
• Identification of potential new markets to expand the business by researching tangential businesses to LMC’s current membership business types.

Market Intelligence & Insights:

• Monitor industry trends, competitor activity, and member feedback to inform business strategies to either take advantage of opportunities or counter threats to LMC and its members.
• Provide actionable insights for program development and supplier negotiations.

Merchandising

• Develop state-of-the-art marketing merchandising programs and continuously communicate their benefits.

Team Leadership & Collaboration:

• Build and manage a high-performing marketing team focused on creativity, analytics, and execution.
• Collaborate closely with membership, supplier relations, and operations teams to ensure alignment.

Budget & Performance Management:

• Manage the marketing budget and allocate resources effectively.
• Track KPIs such as member acquisition, engagement rates, and campaign ROI.

Qualifications:

• Bachelor’s degree in marketing, business, or related field (MBA preferred).
• 10 years of marketing leadership experience, with at least 5 years in B2B marketing for an association, buying group, or similar organization preferred.
• Proven success in driving growth and supplier engagement through strategic marketing.
• Expertise in digital marketing, CRM systems, and marketing automation tools.
• Excellent communication, leadership, and relationship-building skills.
• Demonstrated problem solving and analytical skills, including successful cross-functional collaboration to take advantage of opportunities or solve problems
• Demonstrated ability to operate at both strategic and executional levels.
• Exceptional leadership and team management skills, with proven success leading teams
• Ability to travel up to 20%.