What are the responsibilities and job description for the Brand Content Manager position at Llano Estacado Winery?
Brand Content Manager
(Photo/Video Social Community)
We’re looking for a hands-on content creator/operator to own the day-to-day creation and execution of social content across the brand.
This is not a “big idea only” role. We need a doer who wants to learn and grow.
You should be equally comfortable:
- shooting iPhone content at an event
- building & editing Reels
- photographing products
- jumping into comments/DMs
- building weekly content calendars
- capturing culture as it happens
- and making the brand feel alive every single day
You’ll work directly with brand leadership on creative direction, but you’ll be responsible for executing and producing the actual content output.
Responsibilities
- Shoot and edit photo/video content
- Manage day-to-day social posting and community engagement
- Capture content at events, activations, shoots, and in-market
- Turn fast-moving ideas into actual content quickly
- Create short-form video optimized for engagement and platform behavior
- Maintain content calendars and posting cadence
- Coordinate with external creators/photographers when needed
- Help evolve the visual identity and tone of the brand online
- Bonus: Assist with basic website updates
You Might Be a Fit If You:
- Move fast without needing a committee
- Can shoot, edit, post, and publish yourself
- Understand internet culture and platform behavior intuitively
- Don’t wait for perfect conditions to make content
- Have strong taste and even stronger execution
- Know how to make brands feel human online
Bonus Points:
- Experience with beverage/alcohol/lifestyle brands in regulated industries
- Motion graphics/basic animation
- Shopify/Squarespace/Webflow experience
- Paid social content creation
- Photography portfolio with lifestyle product work
ROLE CAN BE LOCATED IN AUSTIN, FREDERICKSGURG, OR LUBBOCK TEXAS