Business Development Manager

RoleThe Business Development Manager is a strategic relationship-builder responsible for cultivating and maintaining strong, trust-based relationships with referral sources, clients, families, and healthcare professionals. This role is central to driving brand visibility, referrer loyalty, and market expansion within the non-medical home care space. The ideal candidate will be both empathetic and results-driven, with a keen awareness of the needs of the elderly and disabled populations, and an ability to translate those insights into meaningful, mutually beneficial connections. Responsibilities●     Relationship Development: Cultivate and sustain strong, trust-based relationships with referral partners, healthcare professionals, and community influencers, ensuring high satisfaction and ongoing engagement.●     Referral Program Management: Own the referral program, ensuring high conversion rates by collaborating with office, sales, and care coordination teams to ensure the right fit between clients and caregivers.●     Calendar & Campaign Development: Create, maintain, and execute a calendar of strategic marketing events and relationship-building campaigns targeting key demographics.●     Marketing Strategy Execution: Design and implement effective, localized marketing campaigns that appeal to families of aging adults, healthcare providers, and community partners.●     Community Engagement: Attend and represent the company at networking events, conferences, local health fairs, and meetings to enhance visibility and forge new partnerships.●     Client & Family Satisfaction: Respond to concerns when assigned and support follow-up processes to ensure clients and families feel heard, supported, and valued.●     CRM & Reporting: Utilize CRM tools to track referral activity, client engagement, and campaign effectiveness. Analyze and report metrics to inform future efforts.●     Internal Collaboration: Partner with office staff to ensure smooth intake processes, seamless handoffs, and shared insight into client needs, leading to improved conversion and staff performance.●     Brand Advocacy: Ensure consistent, high-integrity messaging across all outreach channels—social media, email campaigns, in-person conversations, and beyond.●     Daily Outreach: Proactively visit referral sources and maintain a regular community presence to keep the agency top-of-mind and build trusted, personal rapport. ResultsSuccess in this role looks like:Increased Referral Volume & Quality: A consistent and growing number of qualified referrals from aligned community partners, resulting in higher conversion rates and better caregiver-client matches.Strong Community Presence: Regular participation in community events, networking groups, and professional gatherings, leading to a recognizable and respected brand presence in the market.High Client Satisfaction Scores: Positive feedback from clients and families post-intake, indicating a well-aligned fit and seamless experience from referral to service start.Effective Campaigns & Outreach: Execution of successful, targeted marketing campaigns that generate measurable engagement (event attendance, inquiries, referral source touchpoints).Referral Partner Loyalty: Established, ongoing relationships with referral sources who continue to refer regularly and express satisfaction with their partnership.Data-Driven Insights: Accurate, timely CRM reports that reflect trends, support strategic decisions, and demonstrate impact of business development efforts.Team Collaboration & KPI Support: Positive feedback from office staff indicating improved lead quality and smoother conversion workflows, contributing to stronger team KPIs and morale.Calendar Accountability: A consistently maintained and executed calendar of events, campaigns, and partner follow-ups, with minimal dropped balls or scheduling gaps.Brand Consistency: Outreach materials and messaging align with company mission, core values, and brand standards, reinforcing the organization’s reputation. Requirements:Experience●     Minimum of 3–5 years of experience in relationship marketing, business development, or community outreach, preferably within the home care, healthcare, or senior services industry.Education●     Bachelor's degree in Marketing, Communications, Business, or a related field preferred.Skills●     Strong interpersonal and communication skills, with the ability to build rapport with clients, families, and referral sources.●     Knowledge of the non-medical home care industry and its customer base.●     Proficiency in CRM software, marketing automation tools, and Microsoft Office Suite.●     Strong organizational skills, with the ability to manage multiple projects simultaneously.●     Self-starter with the ability to work independently and as part of a team.Personal Attributes●     Compassionate, empathetic, and understanding of the needs of the elderly and disabled population.●     Strong problem-solving skills and a solutions-oriented mindset.●     Results-driven with a passion for customer service and relationship-building.●     Ability to work flexible hours, including evenings or weekends when necessary, to attend events or meet with clients and referral partners.Company DescriptionLiving Well Home Care is a non-medical home care agency dedicated to helping older adults age in place with dignity, independence, and compassionate support. We proudly serve families across Los Angeles and Orange County with personalized, high-quality care.

Salary : $33 - $37