Paid Media Specialist

Location: Remote (US-based only) Type: Full-time

Reports to: Founder/Owner Compensation: $55,000–$65,000 base, depending on experience

About Living.Fit

Living.Fit is a curated home gym equipment and supplement marketplace based in Austin/Dallas, TX, founded in 2018. We help home gym owners build the setup of their dreams — from rubber flooring and resistance bands to premium supplements. We're scaling toward our next stage of growth, and paid acquisition is a key lever we haven't fully built out yet.

The Role

We're looking for someone to build and own our paid media function from the ground up — Google Ads and Meta to start, with room to expand. This isn't a role where campaigns already exist and you optimize what's there; you'll be setting up account structure, campaign types, tracking, and budgets largely from scratch, then scaling what works.

You should be comfortable being the only person in the building who lives in these platforms day to day — hands-on with campaign builds, not just reviewing someone else's work.

What You'll Do

• Build out and structure Google Ads accounts (Search, Shopping/Performance Max, and potentially YouTube) from the ground up
• Build out and structure Meta Ads accounts (Facebook/Instagram) including creative testing frameworks and audience strategy
• Set and manage budgets, bids, and targeting to hit target ROAS/CAC, scaling spend as performance proves out
• Ensure tracking is set up correctly — conversion tracking, pixel/CAPI implementation, UTM structure — and troubleshoot when numbers look off
• Coordinate with our product catalog (Google Merchant Center feed, product data) to keep Shopping campaigns clean and performant
• Run creative and audience tests, and report back on what's working with clear recommendations for next spend
• Report regularly to leadership on account performance, spend efficiency, and scaling opportunities — with a clear point of view on what to do next
• Stay ahead of platform changes (Meta and Google both shift algorithms and ad formats often) and adjust strategy accordingly

What We're Looking For

• 2 years hands-on managing Google Ads and Meta Ads for an ecommerce marketplace or retail site — you should be able to speak to specific accounts you've built or scaled, with real numbers
• Experience managing real ad spend and being accountable for ROAS/CAC, not just campaign setup
• Comfortable working independently — this is a build-it-yourself role, not an execute-the-existing-playbook role
• Strong analytical instincts: you can look at account data and diagnose whether the problem is targeting, creative, bidding, or tracking
• Clear, concise reporting — you can tell leadership what happened and what to do about it in a few sentences, not a 40-tab spreadsheet
• U.S.-based, able to work U.S. business hours

Bonus Points

• Experience in health, fitness, or wellness ecommerce
• Experience with Shopify and Google Merchant Center feed management
• Experience with a large or complex product catalog (thousands of SKUs)
• Comfortable using AI tools (Claude or similar) to speed up reporting, creative briefs, or analysis
• Basic creative production skills (photo/video editing, ad copywriting) — you don't need to be a designer, but being able to brief or mock up creative helps
• Managing spend for large retailers

Why Join Us

• Real ownership over building a channel from scratch — not inheriting someone else's mess
• Direct access to leadership — no layers between you and decisions getting made
• Remote, flexible, no corporate bureaucracy
• Room to grow into a larger role (and larger budget) as the channel proves out