What are the responsibilities and job description for the Director of Sales Engineering position at LiveU?
Description
Role Overview
We’re seeking an accomplished Director of Sales Engineering to lead our AMR Sales Engineering organization and enhance our approach to prospecting and servicing enterprise broadcast, sports, and media clients. This leader will combine deep industry expertise with hands-on technical credibility and a strong commercial mindset to accelerate deal cycles, improve solution design quality, and mentor a high-performing team.
This role sits at the intersection of sales, product, and customer workflows, ensuring we deliver the most compelling technical solutions for live production, remote contribution, cloud-based workflows, and the greater LiveU ecosystem.
Key Responsibilities
Team Leadership & Strategy
Required Qualifications
Experience
Role Overview
We’re seeking an accomplished Director of Sales Engineering to lead our AMR Sales Engineering organization and enhance our approach to prospecting and servicing enterprise broadcast, sports, and media clients. This leader will combine deep industry expertise with hands-on technical credibility and a strong commercial mindset to accelerate deal cycles, improve solution design quality, and mentor a high-performing team.
This role sits at the intersection of sales, product, and customer workflows, ensuring we deliver the most compelling technical solutions for live production, remote contribution, cloud-based workflows, and the greater LiveU ecosystem.
Key Responsibilities
Team Leadership & Strategy
- Lead, mentor, and scale a team of sales engineers across regions supporting broadcast, sports, and production verticals.
- Establish best practices for discovery, solution design, proof-of-concept, and technical validation.
- Build repeatable frameworks for technical storytelling, value mapping, and competitive positioning.
- Partner with Sales and CS leadership to improve client technical capabilities and ensure successful client onboarding and usage.
- Serve as the senior technical authority during strategic opportunities with top-tier broadcasters, sports leagues, production companies, and media networks.
- Architect end-to-end live video contribution and transmission solutions, with deep familiarity across:
- Cellular bonding (including LiveU LU-series products)
- IP video transport protocols (SRT, RIST, RTMP, NDI, SMPTE ST 2110)
- Cloud and hybrid live production workflows
- Traditional broadcast infrastructures (OB trucks, control rooms, MCR/TOC, contribution networks)
- Deliver compelling demonstrations, workflow consultations, and technical workshops to executive and engineering stakeholders.
- Translate customer requirements into well-documented solution architectures and commercial packages.
- Work closely with Product Management to advocate for customer-driven features, improvements, and emerging market needs.
- Align with Marketing to support technical content, case studies, industry events, and product launches.
- Provide post-launch technical readiness training for internal teams and partners.
- Support Sales Operations in building scalable processes and collateral for technical sales motions.
- Represent the company at industry events (NAB, IBC, SVG, etc.) as a subject-matter expert.
- Stay ahead of evolving live production technologies, REMI/centralized production trends, and competitive landscape.
- Help shape company strategy for new workflow categories, partnerships, and product innovation.
Required Qualifications
Experience
- 15 years in the broadcast, sports, or live production industry.
- Proven leadership experience managing or mentoring technical solution engineering teams.
- Track record supporting enterprise broadcast customers, sports rights holders, production companies, or network partners.
- Deep understanding of broadcast video transmission systems, IP contribution workflows, and video encoding/decoding technologies.
- Expert-level knowledge of LiveU products, including LU-series field units, LiveU Central/Cloud, LiveU Studio, and associated workflows.
- Familiarity with associated production systems: routers, switchers, replay, asset management, cloud production platforms, etc.
- Ability to design robust, scalable solutions integrating both cloud and on-prem environments.
- Exceptional communication, executive presence, and storytelling skills.
- Strong commercial acumen with the ability to align technical value to business outcomes.
- Collaborative mindset with the ability to influence cross-functional teams and executive stakeholders.
- Excellent project management skills with the ability to juggle multiple complex opportunities.
- Experience at a broadcast equipment manufacturer, systems integrator, or major broadcast network.
- Experience selling or supporting live streaming, remote production, or IP-based broadcast transformation initiatives.
- Certifications or training in cloud (AWS, Azure), IP video (SMPTE, RIST/SRT), or related technologies.
- Improved win rates and reduced sales cycle friction.
- Increased technical consistency and solution quality across the Sales Engineering team.
- Stronger integration between Sales Engineering, Sales, Product, and Marketing.
- Elevated customer satisfaction and technical trust.
- Development of a high-performing, scalable sales engineering organization.