What are the responsibilities and job description for the Social Media & Partnership Manager position at Lively Root?
We’re a fast-growing startup on a mission to bring modern horticulture to every home in America. We sell and ship beautiful, healthy plants through two distinct brands — Lively Root and Hey Rooted — and we’re building a community of people who love what grows. Our team is collaborative, close-knit, and genuinely loves what we build. We’re looking for a creative self-starter who’s excited to shape our brands’ voices and help us grow.
The RoleWe’re looking for a Social Media & Partnership Manager to own the social presence of two distinct brands — Lively Root and Hey Rooted — end-to-end. You'll be the creative engine behind both channels — building strategy, producing content, growing our communities, and managing relationships with influencers and press. A key part of this role is understanding and honoring the unique voice, aesthetic, and audience of each brand, while operating efficiently across both. You'll work closely with our Marketing Manager and receive strategic guidance, while having the autonomy to execute and bring ideas to life. This is a highly entrepreneurial role: you'll have real ownership, move quickly, and make a visible impact from day one.
What You'll Do- Social Media & Content
- Own and manage our social channels (Instagram, TikTok, Meta, Pinterest, Twitter/X), including strategy, content creation, scheduling, and performance reporting.
- Create and manage video content — from concept through filming/editing to publishing.
- Develop a content calendar aligned with campaigns, seasonal trends, and business priorities.
- Monitor trends and platform updates to keep our content fresh and relevant
- Community Management
- Engage with our community across platforms — responding to comments, DMs, and mentions in a timely, on-brand way.
- Build authentic relationships with followers and foster a sense of community around our brands.
- Influencer & Partnerships
- Identify, vet, and manage influencer relationships and campaigns when they arise
- Coordinate gifting, deliverables, and performance tracking for influencer partnerships
- Explore brand partnership and collaboration opportunities to drive awareness and growth
- Giveaways & PR
- Plan and execute social giveaways from concept to completion
- Support PR efforts as needed — including press outreach, product sends, and media relationships
- Operations & Cross-functional
- Collaborate with the team on photoshoots and asset creation
- Manage and organize the brand asset library (photos, videos, graphics)
- Report on social performance and share insights to inform strategy
- 5 years of experience in social media, content creation, or a related marketing role — brand-side or agency experience both welcome
- Strong knowledge of major social platforms and what makes content perform on each
- Hands-on video creation and editing skills (comfortable on-camera direction, basic editing, reels/TikToks)
- Experience managing influencer campaigns and/or community engagement
- Proven ability to manage multiple brands simultaneously while keeping each voice and visual identity distinct
- Comfortable with ambiguity and thriving in a fast-paced startup environment where priorities can shift
- Strong writing skills and an eye for visuals and on-brand aesthetics
- Experience with tools like Later, Canva, Adobe/Figma, Asana, or similar platforms is a plus
- Data-savvy — comfortable pulling metrics and using them to tell a story and refine strategy
- Direct ownership of social strategy for two growing consumer brands — with room to build, experiment, and make your mark
- A small, tight-knit team where your work is visible, your ideas are heard, and you’re never just a cog
- Competitive salary benefits
- Fully remote — work from anywhere