Social Media Performance Manager

Social Media Performance Manager

Livea Weight Control Centers | Marketing & Growth

About Livea

Livea is a trusted leader in personalized weight-management care across Minnesota and Wisconsin. For more than 15 years, we’ve helped tens of thousands of clients achieve lasting results through expert-guided nutrition and medical support — delivered with compassion, integrity, and a no-judgment approach.
At Livea, we believe real people and real care change lives.

The Role

The Social Media Performance Manager is responsible for driving Livea’s growth and performance across paid social, organic social, email marketing, and marketing-related CRM systems (Zenoti).

This role blends strategy and hands-on execution, ensuring that Livea’s social and email efforts generate high-quality leads, re-engage past clients, build trust and community, and reflect Livea’s no-shame, no-judgment philosophy.

You’ll own performance while helping shape a social and email presence that feels human, supportive, and results-driven. This role partners closely with marketing leadership and creative resources and is not responsible for all-channel marketing ownership outside of social, email, and CRM-related efforts.

Key Responsibilities

Paid Social Strategy & Performance

• Own paid social campaigns across Meta (Facebook & Instagram), YouTube, and OTT social placements
• Plan, launch, and optimize campaigns supporting new client acquisition, client reactivation/restarters, and seasonal or promotional initiatives
• Build and manage audience strategies including prospecting, retargeting, lookalike audiences, and CRM-based audiences
• Test creative, messaging, hooks, and calls-to-action to improve lead quality and efficiency
• Optimize creative distribution across placements such as feeds, Reels, and Shorts
• Manage budgets with a focus on performance, efficiency, and ROI

Organic Social Strategy

• Develop and manage Livea’s organic social content calendar
• Ensure organic content supports paid campaigns and overall marketing strategy
• Collaborate with internal teams and centers to source authentic content such as in-clinic moments, team highlights, educational content, and compliant client success stories
• Maintain a consistent, warm, and supportive brand voice across platforms

Email Marketing Strategy & Execution

• Own email marketing campaigns including planning, scheduling, deployment, segmentation, and targeting
• Support lead nurture campaigns, client reactivation efforts, and ongoing engagement and education
• Ensure email messaging aligns with social and broader campaign themes
• Monitor key email performance metrics and recommend improvements
• Maintain compliance-aware messaging appropriate for healthcare and medical weight-management audiences

CRM & Marketing Systems (Zenoti)

• Manage and optimize Zenoti for marketing communications
• Build and maintain marketing workflows, campaigns, and automation
• Support list management, segmentation, and re-engagement efforts
• Partner with operations and leadership to ensure accurate system setup and effective use
• Identify opportunities to improve efficiency and effectiveness of marketing communications

Creative & Messaging Leadership

• Translate strategy into compelling messaging for social captions, hooks, email subject lines, copy, and short-form video concepts
• Partner with designers, video editors, and marketing leadership to bring campaigns to life
• Ensure all creative reflects Livea’s medical credibility, empathy, and no-judgment approach

Analytics & Optimization

• Track and report on performance metrics including cost per lead, conversion quality, engagement trends, and email performance
• Provide clear, actionable insights beyond dashboards
• Translate data into recommendations for testing priorities and budget shifts
• Use performance data to refine strategy, scale what works, and adjust spend as needed

What Success Looks Like

• Paid social and email campaigns consistently generating high-quality leads and reactivations
• Strong alignment between paid social, organic social, and email efforts
• A social and email presence that feels authentic, supportive, and on-brand
• Improved efficiency, clarity, and performance across social, email, and CRM systems

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: Hybrid remote in Minneapolis, MN 55448