What are the responsibilities and job description for the Account Executive, Creative Event Sales position at Ansera?
Summary: The Account Executive will be a key driver of business growth, responsible for the full sales cycle of creative event and experiential marketing solutions. This includes galas, fundraising events, branded environments, corporate events, product launches, and other custom experiences. The ideal candidate is an exceptional relationship builder, and a creative consultant who can translate a client's marketing objectives into compelling, high-impact live experiences. This position will be located in Canton, Massachusetts.
Key Responsibilities
- Sales & Business Development:
- Proactively prospect and qualify new business opportunities with brands across various industries.
- Drive revenue growth by meeting and exceeding assigned sales quotas and targets.
- Develop and implement strategic sales plans to penetrate regional markets and client accounts.
- Client Relationship Management:
- Cultivate and maintain strong, long-lasting client relationships to ensure repeat business and high satisfaction.
- Act as the main point of contact for clients, understanding their brand, marketing goals, and vision for their events.
- Creative Solution Selling:
- Collaborate with internal teams (Design, Creative, Production, Project Management) to develop customized, innovative, and visually compelling event proposals and presentations.
- Present, negotiate, and close complex contracts, articulating the creative and financial value of the proposed solution.
- Project Oversight & Budgeting:
- Collaborate with Producers on project budgets, scopes, and timelines, ensuring solutions are delivered on-time, within budget, and to the client's creative specifications.
- Liaise between the client and the creative/production teams throughout the project lifecycle.
- Market & Industry Expertise:
- Stay current with event industry trends, emerging technologies, and competitor activities (e.g., experiential activations, virtual/hybrid events, sustainable event design).
- Represent the company at industry events, conferences, and trade shows to network and generate lead.
Required Qualifications & Skills
- Experience: Proven track record of 3 years in B2B sales, preferably within the event, trade show, experiential marketing, or creative agency industries.
- Sales Acumen: Demonstrated success in finding new business and managing the entire sales cycle, from cold lead to contract close.
- Creative Thinking: Ability to think creatively and strategically to develop unique solutions that solve a client's marketing challenges.
- Communication: Exceptional written and verbal communication, presentation, and negotiation skills.
- Technical Proficiency: Proficiency with CRM software (e.g., Salesforce), Microsoft Office/Google Workspace, and presentation tools.
- Travel: Willingness to travel for client meetings, site inspections, and on-site event management.