What are the responsibilities and job description for the Marketing Operations Specialist position at Live Oak Banking Company?
About Us Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people. We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream. How This Role Impacts Live Oak and its People We are seeking a Marketing Operations Specialist to support and optimize our marketing technology stack, maintain data quality, and execute marketing campaigns with precision. This role is essential to ensuring our marketing tools work seamlessly together and that our marketing team has the data and automation they need to succeed. The ideal candidate will be detail-oriented, technically savvy, and eager to learn how marketing technology drives business results. You'll work hands-on with HubSpot, Google Analytics, SEO tools, and marketing automation while developing your expertise in marketing operations. What You’ll Do at Live Oak Execute and maintain marketing automation workflows in HubSpot, including email campaigns, lead nurturing sequences, and form configurations Set up and monitor Google Analytics tracking to ensure accurate data collection and reporting on campaign performance Support SEO initiatives by implementing on-page optimization, conducting keyword research, and tracking organic search performance Manage marketing database hygiene, including list segmentation, data imports, duplicate management, and contact record updates Create and maintain marketing reports and dashboards that track key metrics like lead generation, email performance, and website traffic Troubleshoot technical issues with marketing tools and coordinate with vendors or IT when needed Test and QA marketing campaigns, landing pages, and forms before launch to ensure proper functionality Document marketing processes, workflows, and best practices to maintain operational consistency Assist with integration between HubSpot and other business systems to maintain data flow and accuracy Stay up-to-date on marketing technology features and recommend improvements to existing workflows Required Qualifications 2-4 years of experience in marketing operations, marketing coordination, or a similar role Hands-on experience with HubSpot CRM and Marketing Hub Enterprise, including email creation, workflow automation, and list management Working knowledge of Google Analytics, including basic tracking setup and report creation Solid understanding of SEO principles and how to optimize content for search engines Strong attention to detail and ability to maintain data accuracy across systems Comfortable learning new marketing tools and technologies quickly Strong analytical skills with ability to interpret data and identify trends Excellent organizational skills and ability to manage multiple tasks simultaneously Clear communicator who can collaborate effectively with marketing team members Process-oriented mindset with eagerness to document and improve workflows Preferred Qualifications HubSpot certification (any level) or demonstrated platform expertise Google Analytics certification or equivalent training Experience with additional marketing tools like Salesforce, WordPress, or social media management platforms Solid knowledge of HTML/CSS or willingness to learn Understanding of marketing funnels and lead lifecycle stages Experience with data visualization or reporting tools Bachelor's degree in Marketing, Business, Communications, or related field Our Values Dedication: Possess a deep commitment to Live Oak Bank’s mission and core values, exemplified through a strong work ethic, adaptability and pride in your work. Ownership: Take initiative to deliver positive results by proactively and creatively solving problems, while maintaining a high degree of quality. Respect: Treat everyone with courtesy, politeness, and kindness. Innovation: Embrace fresh ideas and fearlessly contribute new solutions to emerging or existing problems. Teamwork: Foster collaboration, accountability, and trust with others and understand that together, we do more For a detailed overview of our employee benefits please visit: http://www.liveoakbank.com/careers/ Live Oak Bank is an Affirmative Action and Equal Opportunity Employer, Minorities/Women/Veterans/Disabled. We consider applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran status or disability. Equal access to programs, service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify human resources at HumanResources@liveoak.bank. EEO is the Law The base pay range for this position is $70,000.00 - $110,000.00 per year. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy. A candidate’s salary is determined by several factors including travel, relevant work experience or skills and expertise. Please note that we provide at least the minimum requirement of paid sick leave to our employees who reside in states that require employer-paid sick leave, including but not limited to Arizona, California, Colorado, District of Columbia, Maine, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, and Washington. More than just a job, a career at Live Oak is an opportunity to mold the future of the banking industry. Live Oak Bank would not be the top SBA 7(a) and USDA lender in the country without our people. We focus on hiring folks who are dedicated to living our values, every single day. Together, we’re on a mission to be America’s small business bank. At Live Oak we never lose sight of focusing on the wellbeing of our folks. We believe our employees are the heart of our company and drive our commitment to our customers. As part of the Live Oak team, you’ll have the chance to shape the next chapter of banking while supporting the backbone of our nation – small businesses.
Salary : $70,000 - $110,000