Paid Digital Media Strategist

Live! Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The Specialist will support marketing initiatives for Live! Hospitality & Entertainment brands. This role is responsible for impactful advertising campaigns aimed at driving customer acquisition and increasing ticket sales for districts & venues. Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Success in this role requires a creative mindset with a keen eye for detail and current social media/digital trends.

Paid Media Strategist

Live! Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department.

The Paid Media Strategist will be responsible for developing, executing, and optimizing paid media strategies across a portfolio of hospitality, entertainment, dining, nightlife, and event brands. This role balances strategic planning with hands-on campaign execution and requires a strong understanding of audience development, channel strategy, performance analysis, attribution, and measurement.

The ideal candidate will serve as the paid media lead for assigned markets, partnering closely with field marketing teams, agency partners, and leadership to understand business goals, develop media plans, recommend channel mix and budget allocation, and drive business results. Success in this role means driving visitation, revenue, customer acquisition, reservations, ticket sales, event attendance, and private event leads across multiple brands and markets.

We're looking for someone who can own the paid media direction for their markets, translate data into actionable recommendations, and proactively identify new opportunities to drive growth. This role will directly manage campaigns across self-service advertising platforms while collaborating with agency partners on paid search, programmatic, OTT/CTV, and emerging channels.

Key Responsibilities

• Serve as the paid media lead and primary strategic partner for assigned brands and markets.
• Partner with field marketing teams to understand business goals and develop media strategies to drive reservations, ticket sales, event attendance, private event leads, and visitation.
• Develop media plans including channel strategy, audience targeting, budget allocation, promotional support, and testing recommendations.
• Own paid media performance for assigned markets and proactively identify opportunities to improve results and drive growth.
• Build, launch, manage, and optimize campaigns across paid social and digital advertising platforms including Meta, TikTok, LinkedIn, Snapchat, Spotify, Reddit, and emerging channels.
• Partner with agency teams on paid search, programmatic, OTT/CTV, and broader media strategy, evaluating recommendations and ensuring alignment with business goals.
• Analyze performance, attribution, customer acquisition metrics, and ROI to provide actionable recommendations to field marketing teams and leadership.
• Create and present performance reports, insights, and strategic recommendations to field marketing teams.
• Identify, test, and evaluate new channels, audiences, and advertising opportunities to improve performance and drive innovation.
• Manage campaign budgets, pacing, tracking, measurement, and reporting across multiple brands and markets.

Qualifications

• Bachelor's degree in marketing, advertising or media related field
• 4 years of paid media or digital marketing experience.
• Hands-on experience managing campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Reddit, or similar advertising channels.
• Strong understanding of paid search, programmatic, display, video, audio, and OTT/CTV media.
• Experience developing media plans, allocating budgets, analyzing results, and making strategic recommendations.
• Experience partnering with agencies on media strategy, planning, and performance optimization.
• Strong analytical and reporting skills with the ability to translate data into actionable business insights.
• Able to work full time in a cooperative in-person team environment.
• Able to participate in ad hoc collaborative meetings with colleagues to formulate marketing strategy and share best practices
• Experience managing multiple brands, campaigns, locations, or markets simultaneously
• Able to meet deadlines, adapt to various situations, and prioritize workload .
• Curiosity and a test-and-learn mindset with a passion for exploring new channels and advertising opportunities.
• Excellent communication and stakeholder management skills.
• Hospitality, entertainment, restaurant, sports, multi-location, or agency experience preferred. Canva experience is a plus.

Compensation: The compensation range for this position is 75,000 - 80,000 annually. Eligible employees are entitled to a comprehensive benefits package following the required eligibility period, which includes:

• Health, dental, and vision insurance
• Personal and vacation time 
• 401(k) plan with employer match