Food and Beverage Marketing Manager - Maryland

Min Compensation

USD $57,682.00/Yr.

Max Compensation

USD $79,561.00/Yr.

Overview

Why We Need Your Talents:

Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales.

Responsibilities

Where You'll Make an Impact:

• Manage day-to-day activities of the sales strategy in the categories of promotion, engagement and conversion.
• Book, plan and confirm happy hour and promotional parties.
• Book, plan and manage private events and corporate functions of 50 people or less.
• Work with the General Managers and Director of Marketing on strategies and initiatives that drive sales.
• Field marketing activities and promotions including office, convention, and other outreach programs.
• Work with the Marketing team and manage staff to drive data collection through online sweepstakes and contests, onsite and offsite.
• Execute SMS promotional campaigns that drive traffic to the venues during set off days and hours.
• Send follow ups and confirmation emails to guests.
• Submit weekly sales sheets reports.
• Create external marketing partnerships; build relationships with key players in the market.
• Communicate and train staff on sales initiatives and promotional outings to ensure their participation.
• Create, manage and execute venues’ organic social media content.
• Work with Content Captains weekly to ensure we’re getting engaging content that’s on brand.
• Responsible for responding to comments and online reviews.
• Manage community and influencer marketing programs.
• Ability to extend complimentaries in accordance with the property comp matrix.
• Create marketing campaigns for other non‑gaming departments, including but not limited to the hotel and spa.
• Other duties as assigned.
  
  

Skills To Help You Succeed

• Exceptional communicator; you confidently engage at all levels and across multiple stakeholder groups and clients.
• You have excellent written and oral communication and are known for translating data into clear, easy-to-understand information useful for stakeholders and clients.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
• Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
  
  

Qualifications

Must-Haves:

• Bachelor's degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
• Must speak fluent English; bilingual preferred.
• Must be able to obtain and maintain licensure as required by the State Gaming Agency for the position.
  
  

Physical Requirements

• Carrying or lifting items weighing up to 25 pounds.
  
  

What We Offer

Perks We Offer You

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members may include:
• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards & Recognition Programs
• Annual Merit Based Pay Increases
• Discretionary Performance Bonuses
• Discretionary Service Bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment Discounts
  

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.