What are the responsibilities and job description for the Database Marketing Analyst position at Live! Casino & Hotel Maryland?
Min Compensation
USD $45,576.00/Yr.
Max Compensation
USD $62,863.00/Yr.
Overview
Why We Need Your Talents:
The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. In addition, database marketing analyst is responsible for ensuring the integrity and success of the player tracking databases.
Responsibilities
Where You'll Make an Impact:
Must-Haves:
Perks We Offer You
USD $45,576.00/Yr.
Max Compensation
USD $62,863.00/Yr.
Overview
Why We Need Your Talents:
The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. In addition, database marketing analyst is responsible for ensuring the integrity and success of the player tracking databases.
Responsibilities
Where You'll Make an Impact:
- Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
- Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
- Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
- Assist in Program Proformas and Postformas.
- Assist with developing, executing and maintaining routine reporting, as well as, adhoc reporting and analysis to measure success of database programs and initiatives.
- Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
- Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.
- Assist with other major Marketing programs.
- Respond to guest inquiries through multiple inbound channels in timely fashion.
- Other duties as assigned
- Ability to:
- Understanding of SQL or other relational database systems
- Strong analytical thinking and the ability to interpret data with guidance
- High attention to detail and commitment to data accuracy
- Ability to maintain strict confidentiality with customer information, financial data, marketing plans, and policies.
- Maintain a pleasant, friendly, and welcoming attitude.
- Maintain mental concentration for significant periods of time
- Strong Excel Skills
- Flexible schedule
- Team player
Must-Haves:
- Education:
- A four (4)-year degree in related fields or equivalent work experience.
- Experience
- One (1) to three (3) years of experience in database marketing and data analysis or relevant field
- Must be able to comply to state gaming regulations and obtain gaming license in all jurisdictions Live! Casino operates in.
- Ability to:
- Stand for extended periods of time.
- Reach for specific objects at short distances in local working area.
- Sit 60% of the time
- Occasionally lift up to 50 lbs
- Use of stairs and elevators
Perks We Offer You
- Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
- Generous retirement savings options are available.
- Free uniforms
- Free parking
- Discounted meals
- Service and Attendance bonuses
- Tuition reimbursement
- Discounts on hotels, theme parks, travel, and more!
- 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
- Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
Salary : $45,576 - $62,863