What are the responsibilities and job description for the Manager/Senior Manager, Demand Generation position at LIV?
Full-time | Remote - United States | Reports to VP of Marketing | Travel: 10%, domestic U.S.
About LIV
LIV is a leading innovator in fire safety and compliance software solutions. Our flagship Inspection, Testing, and Maintenance (ITM) platform empowers fire departments, businesses, and third-party inspectors across the United States to streamline fire safety compliance. By offering real-time tracking, automation, and collaborative tools, LIV simplifies risk assessments, inspection reporting, and regulatory compliance management. Our mission is to enhance safety, reduce fire-related risks, and provide a seamless, technology-driven approach to protecting lives and properties. With a commitment to excellence, LIV is focused on transforming how cities and towns nationwide manage fire safety standards.
To learn more about LIV, visit www.livsafe.com
About The Role
We're looking for a Manager/Senior Manager, Demand Generation to own and scale LIV's demand engine—driving pipeline through paid media, inbound marketing, email and lifecycle programs, organic social, and campaign strategy. This is a high-impact, high-autonomy role for someone who is equal parts strategist and executor, and eager to apply AI to build a modern demand generation flywheel. You'll stand up campaigns from scratch, run experiments, read the data, and iterate without waiting for permission.
This role reports to the VP of Marketing and partners closely with sales leadership, revops, and cross-functional stakeholders including product and CX teams. You'll bring strong project management instincts, proactive communication, and the ability to move at startup speed.
Key Responsibilities
Demand Generation Strategy & Execution
Who You Are
Not sure you meet every qualification? We encourage you to apply anyway. At LIV, we value potential, passion, and a willingness to learn.
About LIV
LIV is a leading innovator in fire safety and compliance software solutions. Our flagship Inspection, Testing, and Maintenance (ITM) platform empowers fire departments, businesses, and third-party inspectors across the United States to streamline fire safety compliance. By offering real-time tracking, automation, and collaborative tools, LIV simplifies risk assessments, inspection reporting, and regulatory compliance management. Our mission is to enhance safety, reduce fire-related risks, and provide a seamless, technology-driven approach to protecting lives and properties. With a commitment to excellence, LIV is focused on transforming how cities and towns nationwide manage fire safety standards.
To learn more about LIV, visit www.livsafe.com
About The Role
We're looking for a Manager/Senior Manager, Demand Generation to own and scale LIV's demand engine—driving pipeline through paid media, inbound marketing, email and lifecycle programs, organic social, and campaign strategy. This is a high-impact, high-autonomy role for someone who is equal parts strategist and executor, and eager to apply AI to build a modern demand generation flywheel. You'll stand up campaigns from scratch, run experiments, read the data, and iterate without waiting for permission.
This role reports to the VP of Marketing and partners closely with sales leadership, revops, and cross-functional stakeholders including product and CX teams. You'll bring strong project management instincts, proactive communication, and the ability to move at startup speed.
Key Responsibilities
Demand Generation Strategy & Execution
- Own the full-funnel demand generation strategy—from awareness through to sales-qualified pipeline—and be accountable for pipeline targets.
- Design, launch, and optimize multi-channel campaigns (event campaigns, BDR campaigns, paid social, display, retargeting, email, webinars, and content syndication) that drive measurable pipeline.
- Manage paid media strategy and agency partnerships across Google, LinkedIn, and other channels.
- Own email marketing strategy and execution in HubSpot—including nurture sequences, lifecycle campaigns, lead scoring, and segmentation.
- Build automated workflows that move leads through the funnel and surface.
- Continuously test and optimize email performance to improve conversion rates at every stage.
- Own the inbound lead generation engine—driving traffic, conversion, and pipeline through the website, landing pages, content, and organic channels.
- Optimize the website for conversion: A/B test landing pages, CTAs, forms, and user flows to maximize lead capture and MQL conversion.
- Support SEO and AEO efforts by aligning campaign strategy with organic growth initiatives.
- Contribute to LIV's organic social presence—developing content on LinkedIn and other platforms that builds awareness and drives inbound engagement.
- Amplify demand gen campaigns, product launches, and customer stories through organic social channels.
- Embed AI into daily demand gen workflows—campaign ideation, copy generation, audience targeting, performance analysis, and reporting.
- Own the AI strategy for demand gen: identify where AI can accelerate speed, reduce cost, and improve results across paid, email, and inbound channels.
- Build scalable, AI-assisted processes that allow a lean team to operate with the output of a much larger organization.
- Own demand gen reporting—tracking campaign performance, funnel conversion, cost-per-lead, cost-per-opportunity, and pipeline contribution.
- Partner with revops to build dashboards that give leadership clear visibility into marketing's impact on revenue.
- Partner with revops on lead handoff, attribution modeling, and pipeline forecasting.
- Partner with the VP of Product on launches and go-to-market campaigns; collaborate with CX to leverage customer stories and proof points.
- Support sales and BDR teams with campaign-aligned messaging, lead intelligence, and enablement materials.
- Work with the events team to build pre- and post-event demand gen campaigns around LIV's 50 annual conferences.
Who You Are
- A demand gen operator who thinks in funnels, experiments, and pipeline—not just clicks and impressions. You connect marketing activity to revenue and own your numbers.
- Experienced in B2B SaaS demand generation, growth marketing, or performance marketing. 5–8 years of experience.
- An AI power user who already uses AI tools daily—and has a point of view on how AI will reshape demand generation over the next 2–3 years.
- A strong project manager who keeps multiple campaigns, channels, and stakeholders moving without dropping balls. Proactive, organized, and relentlessly execution-oriented.
- Deeply data-driven. You build your own dashboards, read your own reports, and make decisions based on evidence.
- Comfortable at startup speed. You ship, learn, and iterate—and you're energized by the pace of a growth-stage company.
- Collaborative and low-ego. You build strong relationships across teams and understand that demand gen is a team sport.
- Experience building demand gen programs at an early-stage or growth-stage company—you know what it takes to build from scratch.
- Experience scaling pipeline at a company where every dollar and every lead matters.
- Advanced AI fluency: you've built AI-powered workflows, experimented with AI agents, or implemented predictive analytics in a marketing context.
- Experience with event-driven demand gen—building campaigns that maximize ROI from conferences and field events.
- Nice to have: Experience in fire safety, public safety, govtech, compliance, or adjacent vertical SaaS industries.
- Be part of a mission-driven company transforming public safety and fire compliance nationwide.
- High-visibility role with meaningful cross-functional collaboration.
- Supportive, team-oriented culture where your ideas matter.
- Ground-floor opportunity to build and define product marketing, content, and communications from scratch.
- Competitive compensation and performance-based incentives commensurate with experience.
- Comprehensive benefits package, including healthcare, 401(k), and generous PTO.
- Full-time remote role with flexible work arrangements.
- Opportunity to shape the direction of a growing marketing organization.
- Collaborative team focused on execution, innovation, and continuous improvement.
- High-growth, low-ego environment with meaningful ownership and visibility.
- Professional development and leadership growth opportunities.
- Mission-driven work with a measurable impact on community safety nationwide.
Not sure you meet every qualification? We encourage you to apply anyway. At LIV, we value potential, passion, and a willingness to learn.