What are the responsibilities and job description for the Childcare Sales Development Representative (Enrollment Specialist) position at Little Learner Children’s Academy?
About Us
At Little Learner Children’s Academy, we believe that every child deserves a strong start — and every family deserves a supportive partner in their childcare journey. With multiple thriving centers and a commitment to quality education, we’re looking for a passionate, results-oriented Sales Director to lead our enrollment and growth initiativ
Position Summary
The Childcare Sales Development Representative (SDR) is responsible for driving new family enrollment through proactive outreach, relationship-building, and effective lead qualification. This role focuses on converting inquiries into tours, tours into enrollments, and enrollments into long-term family partnerships. The SDR ensures every lead is nurtured to the point of Sales Ready Revenue (SRR)—meaning fully qualified and ready to start care.
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Key Responsibilities
1. Lead Management & Outreach
• Respond promptly to all incoming inquiries (phone, email, web, social media, walk-ins).
• Make outbound calls, texts, and emails to nurture leads and encourage tours.
• Track all lead activity in CRM or center management software (Procare, Brightwheel, CRM tools).
2. Tour Scheduling & Conversion
• Conduct engaging and informative family tours that highlight curriculum, safety, and school culture.
• Follow up with families post-tour to address questions and close enrollment.
• Maintain a high tour-to-enrollment conversion rate.
3. Sales Ready Revenue (SRR) Qualification
• Identify families who are ready to start care and ensure all documents, immunizations, and payments are submitted.
• Move qualified leads into the “Sales Ready Revenue” status—meaning the child is fully prepared to start care.
• Coordinate start dates with teachers and directors to ensure a smooth onboarding.
4. Marketing & Community Outreach
• Support center marketing efforts, including open houses, community events, and referral campaigns.
• Promote enrollment incentives, scholarship programs, and seasonal promotions.
• Build partnerships with local businesses, schools, and parent groups.
5. Family Relationship Building
• Provide a warm, welcoming, and supportive onboarding experience.
• Maintain relationships with prospective families who are not yet ready to enroll.
• Communicate center strengths and differentiators with confidence and professionalism.
6. Reporting & Performance Metrics
Track and report the following KPIs:
• Lead-to-tour rate
• Tour-to-enrollment conversion rate
• Sales Ready Revenue (SRR) pipeline
• Enrollment growth
• Monthly revenue targets
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Qualifications
• Experience in childcare, early childhood education, or customer service preferred.
• Sales or enrollment background strongly preferred.
• Excellent communication and relationship-building skills.
• Ability to work in a fast-paced environment with multiple priorities.
• Strong organizational and follow-up skills.
• Knowledge of childcare licensing rules a plus.
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Key Strengths
• Warm, friendly, and family-centered approach
• Strong closer with the ability to build trust quickly
• Confident presenter of childcare program benefits
• Detail-oriented with strong follow-through
• Goal-driven with a passion for helping families