What are the responsibilities and job description for the Social Media position at Little Bird Wellness?
Required In-Office Desk Hours
- Monday: 4:30–8:00pm — Manchester
- Tuesday: 8:30am–12:00pm — Manchester
- Wednesday: 3:00–7:00pm — East Granby
- Thursday: 2:00–7:00pm — East Granby
Additional hours are flexible and used for content creation, scheduling, and marketing work.
About Little Bird Wellness
Little Bird Wellness is a community-centered wellness practice with two locations in Connecticut, offering massage therapy, skincare, nutrition, and holistic services. Our brand is grounded, human, and relationship-driven—both in person and online.
We're hiring a Social Media & Marketing Coordinator to help grow and maintain our online presence while also supporting the in-office client experience through set front desk shifts.
This role is ideal for someone who understands local marketing, enjoys creating content from real life (not trends alone), and wants to help shape how a small business shows up online.
Role Overview
This is a hybrid marketing and front desk role with a clear emphasis on marketing.
During set desk hours, you'll support daily operations and client communication. Outside of those hours, you'll manage and grow our social media presence, assist with Google visibility, and collaborate directly with the owner to evolve systems, workflows, and content strategy.
This position will help build the procedures for the role, as social media has historically been owner-created.
Social Media Content & Strategy
- Create, schedule, and manage content for Instagram and Facebook
- Emphasis on video content (Reels, short-form educational or behind-the-scenes videos)
- Capture content during in-office shifts when appropriate
- Collaborate on monthly content calendars created in advance
- Write captions aligned with Little Bird's brand voice: warm, grounded, educational, and human
- Support daily posting rhythm alongside owner-created content
Online Presence & Local Visibility
- Monitor and manage Google My Business (updates, photos, reviews, accuracy)
- Oversee and assist with our Google Ads account (monitoring, flagging issues, coordinating updates)
- Help maintain a consistent and professional online presence across platforms
Collaboration & Systems
- Work closely with the owner to:
- Develop workflows and procedures for social media and marketing
- Organize content ideas and posting systems
- Identify opportunities for local engagement, promotions, and storytelling
- Track what's being posted to avoid repetition and gaps
Front Desk & Office Responsibilities
During scheduled desk hours at both locations, you will support daily operations and the client experience by:
- Serving as a warm, professional point of contact for clients in person, by phone, text, and email
- Assisting with appointment scheduling, check-in/check-out, and general client questions
- Helping clients plan services such as couples sessions or spa days
- Supporting walk-in retail purchases
- Maintaining a calm, organized, and welcoming front desk environment
- Assisting with light office tasks that support smooth daily flow and team needs
Ideal Candidate
You'll thrive in this role if you:
- Have experience managing social media for a small business or local brand
- Are comfortable creating video content, even if it's simple and informal
- Enjoy both people-facing work and independent project time
- Are organized, reliable, and proactive
- Communicate clearly and kindly with clients and teammates
- Like building systems and improving processes—not just following them
- Have an interest in wellness, small business, or community-based work
Required Skills
- Experience with Instagram & Facebook content creation
- Comfortable using tools like Canva and social scheduling platforms
- Strong written communication
- Willingness to learn and use systems like Phorest and Boomea (training provided)
What We Offer
- A supportive, collaborative work environment
- Variety and autonomy within a clear structure
- Opportunity to shape and grow a marketing role
- Employee discounts on services and retail
How to Apply
Please submit:
- A brief introduction
- Relevant experience (especially small business or local marketing)
- Links to social media accounts or examples you've managed (if available)
Job Type: Part-time
Pay: From $25.00 per hour
Expected hours: 20 – 25 per week
Benefits:
- Employee discount
- Flexible schedule
Experience:
- Customer service: 1 year (Required)
- Social media marketing: 1 year (Required)
Work Location: In person
Salary : $25