Food Service Sales Representative

POSITION TITLE: Food Service Sales Representative

FLSA STATUS: Salary Commission

SCHEDULE: Full Time

LOCATION: On-Site (Glassboro, NJ) Daily local travel

REPORTS TO: Sales Manager/ EVP

SUMMARY / OBJECTIVE

The Food Service Sales Representative will be responsible for driving sales growth and strategic market expansion for Liscio’s Italian Bakery across the food service sector, with a strong emphasis on growing the Fresh/Frozen Foods segment. This role will lead account management, develop new business opportunities, and collaborate cross-functionally with operations, production, and distribution to ensure customer satisfaction and brand consistency. The position offers flexibility to work remotely while maintaining on-site presence as needed to support internal teams, client visits, and product demonstrations.

RESPONSIBILITIES

• Develop, implement, and manage strategic sales plans to achieve company revenue goals in the food service and frozen foods categories.
• Build and maintain strong relationships with distributors, retailers, and food service partners on a local, regional, and national scale.
• Assist the Frozen Foods segment, including product positioning, sales tracking, promotional strategy, and market penetration.
• Assist with negotiating contracts, pricing, and terms with distributors, chain accounts, and independent operators.
• Collaborate with production, customer service and quality assurance teams to ensure product consistency, compliance, and fulfillment of customer specifications.
• Identify new growth opportunities in emerging markets and lead product presentations and demos.
• Represent Liscio’s Italian Bakery at trade shows, client events, and industry functions as needed.
• Provide leadership, coaching, and direction to any direct reports or sales support staff.

COMPETENCIES

• Thoroughness – Strong attention to detail in managing accounts, contracts, and reporting.
• Teamwork Orientation – Ability to collaborate with cross-functional departments and external partners.
• Time Management – Proven ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Technical Capacity – Proficiency with CRM platforms, Microsoft 365, sales analytics tools, and virtual presentation software.
• Strategic Thinking – Skilled at long-term planning and market development.
• Customer Focus – Ability to build trust and maintain lasting client relationships.

REQUIREMENTS

• Preferred Bachelor’s degree in Business, Marketing, or related field. Equivalent experience considered.
• Preferred 5 years of progressive sales experience in food service, consumer packaged goods (CPG), or bakery/frozen foods industry.
• Ability to travel up to 25% of the time, both in-state and out-of-state for customer visits, trade shows, and on-site meetings.
• Proven track record of meeting and exceeding sales targets.
• Strong negotiation, presentation, and communication skills.

ADDITIONAL QUALIFICATIONS

• Experience launching or expanding frozen food product lines strongly preferred.
• Ability to adapt between remote and on-site environments with flexibility for extended hours during peak sales cycles.

Liscio’s Italian Bakery, Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status. We encourage applicants from all backgrounds to apply.

This job description is intended to provide a general overview of the responsibilities and requirements for this position. Duties, responsibilities, and activities may change at any time with or without advance notice to meet the evolving needs of the company

Salary : $50,000