What are the responsibilities and job description for the Director, Creative position at Liquid IV?
About Liquid I.V.
Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.
Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.
One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally. As we move into 2023 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.
We're excited to expand our team with a Creative Director. Come join us!
About the role:
We are seeking an experienced and visionary Creative Director to lead our creative team (designers, copywriters, and videographers/editors) and oversee the development and execution of all in-house creative initiatives for Liquid I.V. For the first time at Liquid I.V. we are unifying our creative team under one leader with an ambition to step-change our creative craft and elevate our brand story-telling and product marketing. This person will be responsible for setting the creative vision for memorable, high impact, high quality campaigns for anything from a new product launch through to an organic social campaign, impact/purpose marketing campaigns, or even corporate comms materials; all in-house content will be owned by this team and led by this Creative Director.
This person will also be responsible for managing career growth and development/coaching for the creative talent on our team. This person will be in touch with cultural trends, willing to pioneer the latest innovations in creative techniques, and willing to push the bounds on creativity and disruption to help build an iconic brand. This role requires a high degree of leadership as well as collaboration, they will partner with the brand team including our Sr. Brand Director, to bring these campaigns to life and will be expected to collaborate with external agency partners as needed given Liquid I.V. operates in a hybrid model with select agency partners.
Responsibilities include but not limited to:
- Lead, manage and develop a team of creative professionals, including graphic designers, copywriters, and videographers/editors.
- Foster a culture of disruptive innovation, creativity, and collaboration. Bring out the best in our creative team.
- Set the creative direction for all in-house creative projects, ensuring that each campaign brings to life the Liquid I.V. brand equity, and elevates our creative story-telling and the quality of our work.
- Develop and oversee the execution of creative concepts and ideas, ensuring they meet the highest standards of quality and effectiveness.
- Responsible for all packaging design, retail display/POS materials.
- Responsible for all social creative paid and organic.
- Responsible for 360 visual identity and creative execution (eg. Activations footprints, large scale OOH).
- Stay up-to-date with the latest trends and developments in the advertising and creative industries and apply them to our work.
- Collaborate closely with the brand team/consumer insights team to ensure that creative work is aligned with business priorities, on strategy for the brand, and brings to life relevant, relatable insights.
- Collaborate closely with PM team and brand teams to ensure work is delivered on time and within budget.
- Present creative work to brand teams and leadership teams as needed.
- Mentor and develop team members to help them reach their full potential and advance their careers.
Qualifications:
- Bachelor's degree in advertising, marketing, design, or a related field required.
- 10 years of experience in a creative leadership role, preferably some experience in an advertising agency environment.
- Demonstrated track record of developing and executing successful creative campaigns across various media channels.
- Strong leadership skills with experience leading a creative team (copy & visual) and the ability to inspire truly breakthrough work.
- Must have the passion and energy it takes to get on this journey to catapult Liquid I.V. to $1B!
- A modern leader, effective team player and an individual who is highly collaborative cross- functionally with the ability to guide a team in alignment with the organization’s marketing goals.
- Ability to communicate, present and influence all levels of the organization, including executive and C-level.
- A bias toward “yes” and a mindset of “what would it take?”
- Dedication to personal and professional accountability - Ask questions, learn quickly, and find solutions.
- Natural curiosity – possessing the drive to always be learning and growing, professionally and personally.
- Excellent listening, negotiation, and presentation skills.
- Excellent verbal and written communications skills.
What We Give:
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13 paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly phone and gym reimbursement.
- Opportunities to participate in our Giveback Mission to help Change The World.
- Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!
Work Environment:
- Office environment with flexibility for industry events. Most responsibilities of this job will be handled from the office.
The expected base salary range for this position is $175,000 to $210,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
Candidates must be authorized to work in the United States without sponsorship.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Salary : $175,000 - $210,000