What are the responsibilities and job description for the CRM Specialist position at Liquid I.V.?
About Liquid I.V.
Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.
Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.
One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally.
As we move into 2024 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.
We're excited to expand our team with a CRM Specialist. Come join us!
About the role:
Liquid I.V. is looking for a CRM Specialist to help drive one of the fastest growing and most dynamic segments of the business. This position will play an important role in nurturing customers throughout their lifecycle, from first purchase to brand loyalty and advocacy, by optimizing and executing our automated email and SMS programs.
We are looking for an innovative, analytical, and technically savvy candidate to build, maintain, and execute automated and manual campaigns aimed at increasing conversion and engagement for our ecommerce business. Thisrole will focus heavily on reporting, insights, and execution of Liquid I.V.’s retention channels—analytical and data-driven approach and interest is a must. Exceptional attention to detail, along with enthusiasm and curiosity about data-driven DTC retention strategies are required to be successful in this role.
Functions and duties of this role include, but not limited to:
The expected base salary range for this position is $61,500 - $92,300. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.
Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.
One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally.
As we move into 2024 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.
We're excited to expand our team with a CRM Specialist. Come join us!
About the role:
Liquid I.V. is looking for a CRM Specialist to help drive one of the fastest growing and most dynamic segments of the business. This position will play an important role in nurturing customers throughout their lifecycle, from first purchase to brand loyalty and advocacy, by optimizing and executing our automated email and SMS programs.
We are looking for an innovative, analytical, and technically savvy candidate to build, maintain, and execute automated and manual campaigns aimed at increasing conversion and engagement for our ecommerce business. Thisrole will focus heavily on reporting, insights, and execution of Liquid I.V.’s retention channels—analytical and data-driven approach and interest is a must. Exceptional attention to detail, along with enthusiasm and curiosity about data-driven DTC retention strategies are required to be successful in this role.
Functions and duties of this role include, but not limited to:
- Monitor and report on weekly campaign performance and testing, providing regular updates and optimization opportunities based on engagement, deliverability, etc., to the Sr Retention Manager.
- Track and report engagement with content and set goals to optimize campaigns and increase engagement over time in partnership with the Sr Retention Marketing Manager.
- Manage retention channel analytics.
- CDP experience (direct experience in Segment preferred).
- Build, QA, and deploy all email/SMS for campaigns and flows.
- Support the execution and growth of a multi-channel CRM strategy, including email, SMS, and new emerging channels.
- Complete all email/SMS send briefs, including objectives, messaging, design considerations, imagery needs, product inclusion, and testing in partnership with the Sr. Retention Marketing Manager.
- Implement program updates for broader lifecycle initiatives including referrals loyalty programs, subscriber retention, and Membership.
- Create and manage email and SMS marketing lists, ensuring accuracy and compliance with GDPR and CCPA regulations.
- 3 years in DTC lifecycle reporting experience using Google Analytics, CRM segmentation, and channel-specific reporting tools required.
- 2 years’ experience in email/sms channel execution. (proficiency in Klaviyo, Attentive, HTML/CSS is ideal).
- Analytical, data driven approach with proficiency in Microsoft excel.
- Strong attention to detail when creating segments, proofing content, and finalizing campaigns is a must.
- Solid knowledge/understanding of email/sms best practices including accessibility requirements, client limitations (Outlook, Gmail, etc), and device limitations.
- Intellectual curiosity, with a focus on optimization and continuous improvement through a test-and-learn mentality.
- Team Player - ability to work and collaborate in a team environment.
- Adaptable - able to work in a dynamic environment.
- Experience in push notifications is a plus.
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13 paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- Copious amount of Liquid I.V. product to keep you hydrated!
- Hybrid / Office environment with flexibility for industry events.
The expected base salary range for this position is $61,500 - $92,300. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Salary : $61,500 - $92,300
