Associate Director of Marketing - University Athletics

This position will be responsible for the day-to-day operations of the Athletics Marketing Department along with the Assistant AD of Revenue Generation & Fan Engagement, and will work directly with all of Lipscomb’s varsity athletics programs on marketing and promotions related activities with a focus on revenue generation, attendance, atmosphere and branding.

Typical Duties and Responsibilities:

• Serve on the team tasked with annually meeting the department’s set revenue and attendance goals for all ticketed sports.

• Develop, coordinate and implement marketing plans and in-game promotions for all varsity sports.

• Assist and advance social and mobile marketing efforts (i.e. Facebook, X, Instagram, mobile app, email, etc.).

• Collaborative oversight of Lipscomb Athletics’ social media presence.

• Assist with sponsorship fulfillment and needs.

• Manage game day operations and promotions for marketing, enhancing game day atmosphere and fan experience by executing game scripts, organizing presentations and groups, coordinating video board content and operations, and managing on the field and on-court in-game elements.

• Assist with identification, cultivation, solicitation and stewardship of cash and trade sponsorship.

 Preferred Qualifications:

• Management experience with the ability to provide proof of collective results as they relate to revenue generation, increased attendance, game day atmosphere, and brand standards.

• Knowledge of marketing trends within collegiate athletics that will enable the department to stay at the forefront of innovation and design.

• Proficiency in graphic design programs (i.e. Adobe Creative Suite).

 Required Qualifications:

• Marketing experience in collegiate or professional sports, preferably at the Division-I level.

• 2-5 years experience 

• Bachelor's Degree in Sport Management, Marketing, or related field.