Demo

Director of Senior Home Care

Lipford Home Care
Tuscaloosa, AL Full Time
POSTED ON 9/27/2026
AVAILABLE BEFORE 1/24/2027

Ready to build something? Lipford Home Care is expanding into Tuscaloosa, and we're looking for an energetic, self-starting leader who knows senior care to launch and grow our newest location from the ground up.

Lipford Home Care: Experience, Our Difference

Lipford Home Care, a non-franchised, local, compassionate in-home care provider established in 2013, has proudly served seniors in the Birmingham area. We are committed to providing exceptional, personalized care that meets each client's unique lifestyle needs, and we consistently receive high ratings from clients and families. Now we're bringing that same care to Tuscaloosa, and we need a leader to make it happen.

Position Summary:

As our Director of Senior Home Care, you'll launch our Tuscaloosa office and build our presence from day one. You'll develop referral partnerships, welcome and assess new clients, and orient new caregivers to the Lipford standard of care. This role is ideal for someone who loves to build, connect, and grow.

Key Responsibilities:

  • Business Development & Growth:
  • Develop and implement a strategic marketing and business development plan to launch and grow Lipford Home Care in Tuscaloosa.
  • Build and maintain strong relationships with referral sources, such as hospitals, physicians, discharge planners, senior living communities, and community organizations.
  • Represent Lipford Home Care at networking events and community gatherings to build brand awareness.
  • Client Care & Satisfaction:
  • Serve as the primary point of contact for all potential clients and respond promptly to inquiries.
  • Conduct comprehensive client assessments to understand individual needs, preferences, and pricing options.
  • Develop customized care plans that ensure clients receive high-quality services that enhance their well-being.
  • Address client and family concerns with compassion, patience, and professionalism, fostering trust and lasting relationships.
  • Caregiver Orientation:
  • Lead orientation for new caregivers so every team member understands Lipford's care standards and culture.

Qualifications:

  • 2 years of experience in senior care, such as home care, home health, hospice, assisted living, or senior living (preferred).
  • Proven track record of success in business development and building relationships with healthcare referral sources.
  • Self-starter who thrives working independently and building something new.
  • Excellent communication skills, with the warmth and patience to guide families through difficult decisions.
  • Strong organizational and time-management skills with the ability to prioritize tasks and meet deadlines.
  • Bachelor's degree or relevant work experience.
  • Valid driver's license and reliable transportation.
  • Experience training or onboarding staff a plus.
  • Connections in the Tuscaloosa senior care community a plus.
  • Commitment to helping families and improving the lives of seniors.

What Success Looks Like in Year One:

  • A network of active referral partners across Tuscaloosa.
  • A growing client base.
  • Strong client and family satisfaction, with caregivers well prepared for every placement.

Position Benefits:

  • Competitive base salary, with total earning potential exceeding $100,000 annually.
  • Flexible work schedule to accommodate a healthy work-life balance.
  • The chance to shape a new market from day one and grow with it.
  • The opportunity to make a real difference in the lives of seniors within a supportive and rewarding environment.

Pay: $70,000.00 - $110,000.00 per year

Application Question(s):

  • Describe one referral relationship you built in senior care or healthcare and the results it produced

Work Location: In person

Salary : $70,000 - $110,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Director of Senior Home Care?

Sign up to receive alerts about other jobs on the Director of Senior Home Care career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$126,646 - $171,481
Income Estimation: 
$181,093 - $308,624
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other Director of Senior Home Care jobs in the Tuscaloosa, AL area that may be a better fit.

  • Helping Hearts Senior Care Tuscaloosa, AL
  • In-home Caregiver/CNA/Tuscaloosa Location: Tuscaloosa, AL Job Overview Are you a passionate, high-energy CNA/ Caregiver ready to hit the ground running? Jo... more
  • 16 Days Ago

  • Helping Hearts Senior Care Tuscaloosa, AL
  • In-Home Caregiver / CNA Helping Hearts Senior Care is hiring Caregivers and CNAs to assist local seniors. Experience is a plus, but we will train you! Perk... more
  • 7 Days Ago

AI Assistant is available now!

Feel free to start your new journey!