Paid Social Ads Creator, Video Editor & Social Media Manager

Job Summary

We're a growing company looking for one dedicated, results-driven creative marketer to own our paid social advertising from start to finish. This role combines three disciplines: producing short-form video and ad creative, running and optimizing lead-generation ad campaigns, and managing the overall quality and consistency of our social media presence. If you're someone who measures your work by the leads it produces, not just by how good it looks, we'd like to meet you.

You'll report directly to the owner and work closely with them to develop advertising and social media strategy, then execute it. Your core responsibilities will include creating video ads, static ad creatives, and UGC-style content that is on brand and tells a compelling story to our prospects; using AI tools to generate a high volume of hooks, scripts, and creative variations for continuous testing; building, launching, and managing paid campaigns, primarily on Meta, & Google optimizing them based on performance data; reporting on results and recommending what to scale, adjust, or cut; and regularly auditing our social media profiles and content to ensure everything reflects our brand and message.

The ideal candidate has two or more years of experience running paid social campaigns that generated leads, along with a portfolio of video ads or short-form content they personally produced. You should be highly proficient in video editing for platforms like Instagram Reels, TikTok, and YouTube Shorts, with a strong understanding of hooks, pacing, and captions. Hands-on experience using AI tools in your creative workflow is required. You should be comfortable reading ad metrics such as cost per lead, click-through rate, and return on ad spend, and confident explaining what they mean and what you'd do about them. Above all, we're looking for someone who takes ownership, brings ideas proactively, and holds themselves accountable for outcomes. You will also be responsible for running Google ads as well.

• Partner with the owner to develop paid advertising and social media strategies aligned with business goals and lead-generation targets
• Concept, script, and produce short-form video ads for platforms including Instagram Reels, Facebook, TikTok, and YouTube Shorts
• Create static ad creatives, carousels, and UGC-style content that is on brand and tells a clear, compelling story to prospects
• Write attention-grabbing hooks, ad copy, headlines, and calls to action tailored to each audience and platform
• Use AI tools to generate a high volume of creative variations, including hooks, scripts, visuals, and copy angles, for continuous testing
• Edit raw footage into polished, platform-optimized videos with strong pacing, captions, graphics, music, and sound design
• Source, brief, and direct UGC creators when needed, and edit their footage into ready-to-run ads
• Build, launch, and manage paid campaigns, primarily on Meta, including audience targeting, budgets, placements, and campaign structure
• Set up and maintain proper tracking, including pixels, conversion events, and UTM parameters, to accurately measure lead generation
• Design and run structured A/B and multivariate creative tests, documenting hypotheses and outcomes
• Monitor campaign performance daily and optimize based on key metrics such as cost per lead, click-through rate, conversion rate, and return on ad spend
• Identify winning creatives and scale them, while pausing or reworking underperforming ads quickly
• Monitor creative fatigue and maintain a steady pipeline of fresh ads to keep performance strong
• Deliver regular performance reports with clear insights, results, and recommendations for next steps
• Audit social media profiles, posts, and content regularly to ensure consistent branding, messaging, and visual identity
• Review organic content and recommend improvements that support paid campaigns and overall brand presence
• Maintain an organized library of creative assets, brand guidelines, templates, and past test results
• Research competitors, industry trends, and platform updates to bring new ideas and keep strategies current
• Collaborate on landing page and lead form messaging to ensure ads and post-click experiences are aligned
• Take ownership of outcomes, proactively proposing new concepts, angles, and opportunities for growth

This position is a long-term opportunity for someone who wants to be invested in our growth. We are not looking for someone who treats creative as a volume-only exercise or who can't give this role their full focus.

To apply, please submit your resume along with links to ad creatives or videos you've produced, ideally ones that ran as paid ads. In your cover letter, briefly describe one campaign you managed and the results it achieved, and explain how you use AI to create and test ad variations. Please begin your cover letter with the word "Outcomes" so we know you've read this posting in full.

Pay: $20.42 - $30.62 per hour

Expected hours: 40.0 per week

Benefits:

• Paid time off
• Referral program

Work Location: In person

Salary : $20 - $31