Strategic Sales Manager, Training - West

The Strategic Sales Account Manager (SAM) is responsible for all sales activities related to LION’s Training Products portfolio, including live-fire training systems and simulation tools, with emphasis on growth and profitability for their respective accounts.

ESSENTIAL FUNCTIONS

• Responsible for account activity across the entire LION Training Products portfolio for assigned strategic First Responder accounts in accordance with the Annual Operating Plan.
• Act as “General Manager” for strategic accounts by managing a holistic response from LION sales, customer service, and subject matter experts in training and simulation technologies.
• Provide continuous updates and presentations to Americas leadership, including monthly AOP status reports.
• Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts.
• Participate in joint forecasting and Sales and Operations Planning process with LION team and distributors to develop mutual performance objectives, financial targets, and sales forecasting for training solutions.
• Contribute to the strategic planning and execution of sales and marketing activities for training systems and products.
• Partner with marketing team regarding marketing programs and materials specific to training and simulation offerings.
• Play a key role in building strategic partnerships, alliances, and relationships to expand core training offerings or introduce new technology-driven training solutions.
• Manage and track sales activity in CRM (Salesforce).
• Coordinate involvement of Company personnel including Sales, Customer Sales & Support, SMEs, and Management resources to lead training solution development efforts and meet customers’ expectations.
• Proactively assess and validate customer training needs, compliance requirements, and safety objectives on an ongoing basis (Voice of Customer).
• Assist with bid response process for training-related RFPs and contracts.
• Other duties as assigned.

EDUCATION & EXPERIENCE

• Possess an innovative selling strategy with a “Hunter” mindset.
• Ability to embrace a team selling culture using a solution/consultative approach focused on training and technology.
• Bachelor’s degree desired, with accumulated years of experience taken into consideration.
• Ability to build close connections with end-users and with LION’s distribution channels and training partners.
• Excellent interpersonal and customer relations skills.
• Working knowledge of CRM software.
• Technical skills including working knowledge of Microsoft Office, email, and smartphone tools.
• Strong negotiation and communication (verbal and written) skills.
• Demonstrated track record of sales results and territory growth.
• Must be able to deliver impactful and concise training demonstrations and product presentations to large groups.
• Proven leadership skills as a sales support and business development resource.
• Understanding of business acumen and budgeting/forecasting processes preferred.
• Familiarity with firefighter training standards, NFPA compliance, and simulation technologies is a plus.

RELATIONSHIPS & CONTACTS

• Build strong relationships with decision-makers and high-level officials at respective accounts, including training officers, safety directors, and compliance managers.
• Work closely with Senior Sales Leadership, Service, Internal and External Sales team members, Marketing, and CEO – LION Safety Solutions.

PHYSICAL DEMANDS

• Travel of up to 50% outside the employee's local area and overnight.
• Highly flexible and able to react constructively and with a positive attitude to multiple demands, shifting priorities, change, and unexpected events.\\

BENEFITS

• Base Commission Structure
• Comprehensive benefits package, including medical/dental/vision insurance
• 401(k) with Company match
• Professional development opportunities