General Manager - Neenah Taproom

Lion’s Tail Brewing Co. ~ General Manager - Neenah Taproom

Job Summary: As this is a small / growing business, the job will evolve as we continue to grow and as your skills, experience, and talents allow. Initially the job will include the following main duties:

Manage the Neenah Taproom and Taproom Staff

Reports directly to owner.

Lion’s Tail Culture:

Promote LTB brand and products by becoming expert beer consultants and educators.

Pride in ownership and autonomy of work at LTB that helps achieve the mission and goals of the brewery, and each of our personal goals.

Passion to build interest and excitement about craft beer in our customers, and to create positive, memorable customer experiences.

Respect our spaces. Create an appealing, relaxing, fun, clean environment that customers can enjoy and then tell their friends about.

Communicate and cooperate honestly and professionally with each other to help us all continually improve.

Achieve goals while enjoying your work; maintaining a desirable yet sustainable work/life balance, and build earning potential such that this is a long term, satisfying career.

Primary Responsibilities & Metrics:

• The General Manager is the face of Lion’s Tail Brewing to our on-premise customers. This includes on-premise direct management of our Neenah taproom staff.
• Serve as a member of our leadership team (department heads) that meets regularly to develop our new beer pipeline, release schedule, beer names, and other campaigns as well as to coordinate processes and learnings among our departments in our small company of 10 full time and 30 part-time employees.
• Bartender in Neenah taproom (if needed) to fill open shifts or for coverage during busy dates/hours.
• Ensure smooth operation of the taproom by making sure that the taproom is appropriately staffed, that beer tenders have everything they need to complete their tasks successfully and efficiently, that the taproom environment is comfortable, that the beers are at their absolute best, and that unforeseen needs are addressed quickly. The General Manager is also responsible for ensuring that customers have a positive experience during their visit.
• Maintain a schedule for Neenah taproom staff at least 2 weeks in advance so our staff has appropriate time to plan. The schedule needs to consider abilities/personalities so that we are operating legally and with capability to over-deliver on service to our employees.
• Accountability for open and close of the taproom by our staff (setting up and closing down cash drawers, ensuring that the taproom is clean and ready for patrons, restocking/ordering any necessary supplies, addressing any unforeseen needs). Security of the property needs to be a priority with this process.
• Create and maintain a pleasant taproom environment for best-in-class customer experience.
• Plan and execute special events in the Neenah taproom to grow our audience and diversify our customer base, particularly on dates/times where we are typically not very busy/successful. Examples includes hosting food trucks, on-site entertainment such as Trivia or live music, Member/Club parties, and Special Events.
• Working with the Marketing Manager to properly market the taproom and the events that you manage.
• Manage special events including our historically successful 2-day Oktoberfest Festival every September.
• Manage beer releases in Neenah. We release 60 to 75 beers EVERY year including at least one every week.
• Staff hiring, training and development for Neenah taproom staff. Documented performance reviews 2x/year (suggest July/Jan) for all Neenah bar staff.
• Provide content for social media marketing to the marketing department as needed.
• Weekly beer inventory, and inventory control and procurement of all supplies needed for beer/wine/liquor/food/gas/NA/merch options sold in the Neenah taproom.
• Manage the POS / menus for all beer, food, wine/liquor, and merchandise.
• Work with Marketing lead to design and stock merchandise that will successfully sell to our customers.
• Establish good working relationship with distributors for the Neenah location so that the partnerships benefit us with exclusive offerings, access to special events, etc.
• Work with cleaning company on regular tap line cleanings every 2 weeks.
• Mechanical aptitude and tap system experience is important as minor fixes/improvements fall within this role’s responsibility.
• Develop schedule for detail cleaning as necessary for all areas of the Neenah property that are visited by customers including entrance, heated outdoor deck, hallway to restrooms, and all 3 rooms of our unique taproom.
• Manage Neenah taproom basement storage, cooler, and taproom-related storage areas.
• Develop relationship with guest food vendors such as Broken Tree Pizza and Parker Johns, along with on-site food truck operators and pre-packaged food suppliers (such as Sysco) to ensure the best possible experience, remembering that customer don’t always realize that these products are provided by a separate entity from Lion’s Tail.
• Help represent LTB at beer shows, exhibitions, etc. as necessary. This duty is shared by brewing staff and all LTB full-time employees and managed by sales staff.
• Ensure curb appeal, signage, lighting, and cleanliness outside the Neenah taproom to drive customers in.
• Work with all appropriate regulatory agencies (County Health, Neenah Fire, City Hall, etc.) on annual inspections for Neenah taproom.
• Maintain company credit card and provide all receipts to management for needed supplies.
• Manage the VIP member program for the Neenah Taproom.
• Coordinate general maintenance/repair as needed.
• Submit payroll weekly to Payroll Service provider for Neenah bar staff.

Compensation:

$49,000 to $67,000/year total compensation based on related experience. Salary is based on 45 hours/week and comp time managed by you to account for weeks that go under/over the 45-hour baseline. The salary is overtime exempt. Performance will be appraised quarterly (Jan/Apr/Jul/Oct) with annual review and merit increases each January.

RELOCATION BONUS: Possible based on candidate

QSEHRA: Qualified Small Employer Health Reimbursement Arrangement (QSEHRA) which is our equivalent program to provide full time employees with coverage for healthcare.

VACATION: 7 Paid company holidays plus PTO (Paid Time Off / Vacation) days based on your experience.

DISCOUNT: Discount of 50% on beverages, merchandise. Does not apply to food.

OTHER: Full tuition covered by Lion’s Tail for training opportunities to help you developing your career at Lion’s Tail.

As we are a growing company we may have needs in other locations in the future and you will be highly considered for those opportunities based on your success here.

Job Type: Full-time

Pay: $49,000.00 - $67,000.00 per year

Benefits:

• Employee discount
• Paid time off
• Paid training

Work Location: In person

Salary : $49,000 - $67,000