Creative Communications Specialist

Job Summary

The Creative Communications Specialist is responsible for leading the development, execution, and management of the company’s internal and external communication strategies. This role combines creative direction, content development, and visual design expertise to ensure consistent, engaging, and high-quality messaging across all platforms. The ideal candidate excels in storytelling, writing, and conceptualizing visuals while driving brand alignment and communication effectiveness across departments.

Key Responsibilities:

Content Creation & Creative Direction

• Develop compelling written content including newsletters, scripts, announcements, advertising copy, website text, and storytelling pieces.
• Lead creative planning for digital and print communication materials (brochures, presentations, promotional campaigns, etc.).
• Ensure all content aligns with brand messaging, tone, and visual identity.

Internal & External Communications

• Create, manage, and distribute internal communications such as newsletters, memos, and company-wide announcements.
• Produce external communication materials including marketing collateral, press releases, and multimedia content.
• Support company-wide initiatives by planning communication strategies that engage employees and external stakeholders.

Design & Visual Production

• Design visuals, graphics, layouts, advertisements, and multimedia content.
• Maintain and enforce brand guidelines, visual standards, and consistent creative quality.
• Collaborate with designers, videographers, or agencies for specialized creative projects.

Digital Communications & Brand Visibility

• Manage and update social media platforms, ensuring strategic posting and strong audience engagement.
• Oversee website content updates to ensure accuracy, appeal, and brand alignment.
• Monitor analytics for social media, email marketing, and other digital efforts, providing performance reports and insights.

Cross-Department Collaboration

• Work closely with HR, Operations, Leadership, and other departments to support company messaging and communication needs.
• Coordinate communication for events, campaigns, launches, and company initiatives.
• Serve as the internal point of contact for all creative and communication requests.

Required Skills/Abilities:

• Exceptional written and verbal communication skills; strong storytelling and scriptwriting ability.
• Advanced creativity with the ability to conceptualize and execute ideas visually and verbally.
• Proficiency in graphic design tools such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) or Canva.
• Strong understanding of digital platforms, social media strategy, and content performance metrics.
• Project management skills with the ability to manage multiple deadlines and priorities.
• High attention to detail, aesthetic sense, and brand consistency.
• Collaborative mindset and ability to work cross-functionally.
• Bilingual English/Spanish a plus.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Graphic Design, Creative Media, or a related field.
• Minimum of 3–5 years of experience in creative communications, content creation, digital media, or a similar creative role.
• Experience in both writing and design required; experience directing creative projects strongly preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Occasional attendance at company events or trade shows may be required.