Demo

Marketing & Digital Media Associate

LINEAGE CARE GROUP
Lancaster, NY Full Time
POSTED ON 6/27/2026
AVAILABLE BEFORE 8/26/2026

Shift: Primarily day shift hours; however, flexibility is required to support occasional evening and weekend events, community activities, and facility functions as needed.

 

Employees are an important part of life at The GreenFields!  Not only do they help our residents to achieve their goals, but they also help them to maintain an optimal quality of life.  We're looking for caring, compassionate employees to join our team and to help us fulfill our mission to deliver the area's BEST senior care! 

 

Position Summary: 

Are you a creative storyteller with a passion for digital media, marketing, and community engagement?  Do you enjoy creating content that connects people and inspires action?  If so, we'd love to meet you.

As our Marketing & Digital Media Associate, you'll help share the stories, mission, and impact of our senior living and healthcare communities across multiple campuses.  In this role, you'll create engaging content, manage digital platforms, coordinate events, and support fundraising initiatives while helping families, residents, donors, volunteers, and community members connect with our mission.

Here, marketing is more than promoting services - it's about sharing stories, celebrating residents and employees, supporting families, and advancing compassionate care.  You'll join a team that values creativity, collaboration, and meaningful work while making a positive impact every day.

If you're ready to use your talents to make a difference, we encourage you to apply today to our Marketing and Digital Media Associate.

 

We strive to be an employer of choice:

  • Competitive wages, pay based on experience
  • Paid Weekly
  • Referral Bonus Plan & other types of Incentives
  • Paid Holidays, Vacation, Sick Time, based on FT/PT status
  • Tuition Reimbursement
  • Medical, Dental, Vision, Life Insurance, 401K with employer match
  • Premier Third Party Child Daycare Onsite
  • Free Access to Employee Wellness Center/Gy
  • Free Parking
  • Eligibility for certain benefits aligns with employment status

 

Job Responsibilities:

  • Assist with the development and implementation of marketing plans, campaigns, budgets, and departmental initiatives.
  • Create and produce marketing materials including brochures, flyers, newsletters, advertisements, posters, invitations, and promotional pieces.
  • Develop engaging content for print, digital, social media, websites, email marketing, digital signage, and in-house communication channels.
  • Capture and edit photography and video content to support marketing, fundraising, and community engagement efforts.
  • Manage and maintain organizational websites, including content updates, blogs, SEO initiatives, and website inquiries.
  • Coordinate and monitor social media platforms, online reputation management, and digital engagement strategies.
  • Prepare and distribute press releases, media communications, e-newsletters, email campaigns, and other public relations materials.
  • Support direct mail campaigns, bulk mailings, and marketing communications projects.
  • Assist with planning, promoting, and executing events, open houses, community programs, fundraising activities, and special celebrations.
  • Serve as a marketing representative at events and provide tours of senior living communities as needed.
  • Support Foundation and fundraising efforts through donor communications, recognition programs, campaigns, and stewardship activities.
  • Coordinate vendor relationships and oversee the production of signage, printed materials, promotional items, and branded collateral.
  • Track marketing budgets, process invoices, monitor expenses, and maintain project records.
  • Maintain organized archives of marketing assets, photographs, videos, and advertising materials.
  • Provide administrative and reception support as needed.
  • Perform other duties as assigned in support of the organization's mission and goals.
Qualifications:

EXPERIENCE:   

  • Three years of administrative, marketing, development, communications, or equivalent experience.

         

EDUCATION REQUIREMENTS:

  • Bachelor’s degree or equivalent experience preferred.

 

SPECIFIC REQUIREMENTS:

  • Proficiency using Microsoft Office, WordPress, and Photoshop.
  • Experience with Google Business Suite and Adobe Creative Cloud applications.  
  • Excellent graphic design skills.
  • Proven experience working with websites, search engine optimization, and social networking.   
  • Excellent oral, written, and proofreading skills. 
  • Organizational skills and ability to multi-task and meet deadlines.
  • Kind and pleasant demeanor and respectful of privacy and confidentiality.  
  • Attention to detail is a must.
  • Flexible schedule- must be willing to work occasional evenings.  

 

PHYSICAL AND SENSORY REQUIREMENTS:

  • Must submit to a PPD skin test and attend all mandatory in-services.

 

WORKING CONDITIONS: 

  • Sits most of the day.
  • Subject to interruptions and changes of priorities.
  • Frequent contact with vendors, donors, employees, volunteers, and board members.

 

EOE Statement

We are an equal opportunity employer.  Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

 

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Salary : $62,000 - $75,000

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