Digital Content & Social Media Manager

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Position Purpose:

The Digital Content & Social Media Manager is responsible for elevating Lindt's brand presence across organic social channels and ensuring a premium, commercially effective digital shelf for our D2C business. This role blends content creation, social publishing, digital shelf readiness, creator/influencer partnerships, and AIenhanced production-delivering consistent, highimpact brand experiences that drive engagement, traffic, and profitable growth. This role will ensure one creative vision and look across all customer touchpoints in an omnichannel way.

This is a hybrid role that requires three days per week in our Stratham, NH corporate office.

• Develop platformspecific organic social strategies (Instagram, TikTok, YouTube, Pinterest, Meta).
• Own the alwayson editorial calendar, integrating campaign priorities, launches, and seasonal moments.
• Localize and adapt global social and creative toolkits for the U.S. market, ensuring brand cohesion.
• Partner with Brand, Creative, Retail, and Digital teams to ensure unified storytelling.

Content Creation & Creative Excellence

• Define campaign objectives, needs and priorities with Brand Marketing team while managing launch timelines by channels.
• Responsible for key visuals and brand campaign look and feel while adapting global toolkits and managing necessary approvals.
• Lead the content production plan across social, D2C, and owned channels (lifestyle imagery, short form video, PDP imagery, blogs and recipes).
• Leveraging the brand creative toolkit that establishes brand vision, direct and style photoshoots to ensure visual craft, channel fit, and brand consistency.
• Manage end-to-end creative development with internal teams and agencies
• Ensure all content reflects Lindt's premium aesthetic and delivers against commercial objectives.
• Manage the MikMak social commerce platform ensuring premium landing pages for social campaigns
• Copywriting as needed.

AI-Powered Content Development

• Leverage cutting edge AI tools to scale ideation, scripting, visual generation, and asset versioning
• Maintain AI prompt libraries, brand-safe workflows, and quality standards.
• Use data signals and platform insights to iterate creative for maximum effectiveness.

Community Management & Social Listening

• Manage daily publishing, community engagement, moderation, issue escalation and crisis management.
• Track emerging trends, competitor moves, and relevant cultural moments via social listening.
• Recommend agile content or engagement opportunities based on realtime insights.
• Owns and maintains Lindt Tone of Voice within the guidelines.

Influencer & Creator Partnerships

• Source, brief, and manage creators and influencers; oversee approvals and usage rights.
• Integrate creator content into brand, seasonal, and D2C marketing plans.
• Track content performance and optimize partnership strategy.

Digital Shelf & Perfect Page Stewardship

• Ensure the digital shelf reflects Lindt's premium quality consistently across the D2C site and retailer ecommerce partners.
• Partner with Brand, Retail, and Digital teams to launch NPDs with highquality product content.
• Partner with Retail and Digital teams to provide PDP ready content including pack shots, secondary imagery, lifestyle visuals, and product copy (non SEO).
• Work with cross functional teams to ensure all assets meet retailer and D2C specifications.

Measurement & Continuous Optimization

• Track and report on key organic social metrics (engagement, reach, retention, content quality signals).
• Partner with Retail and Digital teams to leverage insights to refine creative direction, improve content efficiency, and elevate digital shelf execution.
• Comfortable with A/B testing of content and copy for optimizing results.

Qualifications & Requirements:

• 6 years in social media, content creation, or eCommerce content roles.
• Strong experience producing shortform video, lifestyle imagery, and platformoptimized content.
• Familiarity with D2C merchandising standards (PDP, pack shots, secondary images).
• Experience using AI content tools preferred.
• Excellent writing skills, visual judgment, and project management capabilities.
• Strong crossfunctional collaboration and communication skills.
• Experience with Emplifi and Asana a plus.

Success Measures

• Growth in organic engagement, attention, and brand affinity across platforms.
• Highquality digital shelf execution across all D2C and retailer PDPs.
• Faster and more efficient content production cycles enabled by AI.
• Strong creator partnerships and improved content effectiveness.
• Seamless integration with Brand, Retail, Digital, and Creative teams.

Education:

• Bachelor's degree in Marketing, Communications, or related field; MBA a plus