Director of Marketing & Strategic Communication

Company Description

Lincoln School, founded in 1884, is an independent Early Childhood–Grade 12 Quaker school for girls in Providence, Rhode Island, with a co-ed Little School program. We are currently seeking a Director of Marketing and Strategic Communication with an ideal start date of June 15, 2026. 

This 12-month, full-time role is an excellent opportunity for a visionary and innovative professional who enjoys thinking strategically and working collaboratively. Reporting to the Head of School and a member of the Senior Leadership Team, the Director crafts and implements the school’s strategic communications and marketing vision, and works across divisions and departments to advance the school’s mission and institutional goals.

The ideal candidate has experience in marketing and communications, preferably in a school setting, and is excited by the opportunity to engage in high-level conversations with the senior leadership team about how to advance the school’s strategic priorities and promote its value proposition to an internal and external audience. The strongest candidates will demonstrate superb communication and project management skills, as well as an understanding of how to build brand recognition, engagement, and loyalty through storytelling and experiential marketing. Candidates should be able to demonstrate experience leveraging a broad range of skills with a high degree of initiative and managing a variety of responsibilities in a fast-paced environment. 

Role Description

• Create and implement a comprehensive, strategic marketing plan to build brand advancement and brand recognition that results in positive net promoter, enrollment, and fundraising metrics for the school. 
• Oversee the content marketing coordinator; working closely with that individual to advance the school’s strategic initiatives related to enrollment, community engagement, and student experience. 
• Develop and manage the departmental budget to optimize investment in external vendors, digital, and print assets.
• Oversee creation and implementation of content calendar to promote brand awareness across digital channels.
• Manage day-to-day and ad hoc communications development and distribution across multiple school departments.
• Manage the school’s website to ensure it delivers current, mission-aligned content.
• Work with stakeholders to ensure that all school communications and related materials are clear, informative, mission-aligned, supportive of institutional goals and priorities, and adhere to agreed upon style guidelines.
• Collaborate with and support Advancement and Admissions departments in their communications efforts, including publications (like Lincoln Magazine), letters, and other physical and digital outreach materials; oversee and manage professional photography and videography needs to support these departments.
• Assist in planning of several schoolwide events throughout the year.
• In coordination with the Head of School and Emergency Response Team, develop and continually adapt crisis response protocols and work with stakeholders to produce and distribute crisis-related communications when needed. 
• Serve as the school’s spokesperson and media liaison. 

Successful Candidates will meet the following requirements: 

• Bachelor’s Degree required; Advanced degree preferred.
• 5-10 years working experience in communications and marketing, preferably in an educational setting.
• Exceptional visual, verbal, and written communication skills. Excellent writing, editing, and proofreading skills are essential, with a talent for storytelling being key. 
• Strong interpersonal skills, ability to make people feel valued and motivated while accomplishing difficult tasks. 
• Flexibility in the face of rapid change and ability to quickly and strategically reprioritize.
• Excellent project management and organizational skills, including the ability to manage multiple and competing priorities and meet deadlines.
• Understanding of digital marketing principles and an ability to interpret and leverage data related to marketing, communications, and advertising.
• Competency in budget management and prioritization. Experience selecting and contracting with vendors. 
• Knowledge of current technology as related to marketing and social media trends and the ability and desire to learn emerging technologies is critical. 
• Public speaking skills and comfort working with groups, small and large.
• Experience and comfort with G Suite, Excel, and the top social media platforms is essential; familiarity with a social media scheduler, Ads Manager (Facebook, Spotify, Google, TikTok, etc.), a CMS, Google Analytics, Adobe CS, and HTML/CSS is highly desired. 
• Understanding of discretion and confidentiality with highly sensitive information. 
• Willingness to work outside the regular school day when needed.
• Appreciation for the educational process and ability to engage student audiences.
• A deep commitment to and familiarity with, diversity, equity, inclusion, and belonging.
• A positive attitude with a willingness to collaborate with a dedicated team.