What are the responsibilities and job description for the Marketing Content Specialist position at LIMRA AND LOMA?
For more than a century, LIMRA and LOMA have served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry. Companies come to us because no other organization is in a better position to help them understand their customers, markets, distribution channels, and competitors. Leading life insurance and financial services organizations around the world rely on their membership for one simple reason – they can make bottom-line decisions with greater confidence.
As an employer, we believe that greatness is built from the inside out. It is created by individuals who share common goals, and who support and rely on one another to achieve them. Our core values (Integrity, Customer Focus, Adaptability, Respect and Excellence) guide us in how we treat, respond to and interact with our customers, and one another. We do our best to support our employees in making the most of their lives both inside and outside of work.
We currently have an exciting opportunity for a Marketing Content Specialist to join our Integrated Marketing team. The candidate will be responsible for producing engaging and valuable content tailored to specific platforms and audiences for our Life, Annuity and Workplace Benefits members.
We offer a rich benefits package that starts on Day 1! We also offer a ‘Work For Your Day’ extremely flexible hybrid schedule! Locations are either Atlanta, GA or Windsor, CT or potentially open to full time remote if you’re not local to Atlanta or Windsor.
Summary of Position
This position reports to the Marketing Manager as part of a dynamic marketing team. The Marketing Content Specialist will reflect the core values that make us the world's leading industry trade association by delivering relevant, compelling content that helps our members consume our insights and promotes our value proposition. Here, in a diverse environment, you will be a storyteller with the opportunity to elevate our Marketing & Communications effectiveness through member-centric, digital first content creation.
Responsibilities
- Responsible for creating content across various digital mediums and sales enablement content, such as sales presentations, case studies, blog posts, emails, social posts, infographics, value statements, video scripts, etc.
- Lead, manage and execute content projects from concept to completion by anticipating challenges and ensuring deadlines
- Identify creative content formats that push the parameters of B2B content for executives
- Explore sales enablement formats and the best ways to create awareness and engagement among members
- Work with marketers to build editorial calendars; identify members’ needs and gaps in our content and recommend new topics
- Collaborate with the marketing, creative and stakeholder teams
- Stay up to date on industry trends to support content development
- Drive measurable program results. Monitor progress and report on key metrics to optimize marketing performance
- Distill complex research into content that is easily understood
- Proofread and edit content before publication
Required Qualifications:
- Bachelor’s degree in Marketing/Advertising, Journalism, Communications, or other related field.
- 3-5 years of experience as a professional writer and editor, preferably in a marketing role for a financial services company
- Exceptional written skills and proven ability to distill and convey complex, technical topics and messages in a clear, engaging manner.
- Planning and executing content calendars aligned with organizational goals.
- Understanding of audience segmentation and content personalization.
- Tell compelling stories and have a creative mind
- Data-driven mindset to optimize content based on performance
- Detail oriented and able to manage multiple projects simultaneously, from development to completion.
- Excellent time management, adaptability and organizational skills required.
- Self-motivated with ability to work independently and as part of a team.
- Open and responsive to constructive feedback
PREFERRED QUALIFICATIONS:
- Knowledge of insurance/annuity/financial services
- Experience with Salesforce is a plus
About LIMRA
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.
About LOMA
Established in 1924, LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at www.loma.org.
We are an Equal Opportunity employer and do not discriminate on the basis of race, ancestry, color, religion, sex, age, marital status, sexual orientation, national origin, medical condition, disability, veteran status, or any other basis protected by law.
This Employer Participates in E-Verify. See the E-Verify notices.
Este Empleador Participa en E-Verify. Ver el E-Verify avisos.
