Senior Paid Media Specialist

Salary: $75,000-$90,000/yearPosition Title: Senior Paid Media SpecialistOverviewThe Senior Paid Media Specialist at LimeLight Marketing is a strategic leader and hands-on expert in digital advertising. This role drives performance across multiple platforms including Google Ads, Meta, TikTok, LinkedIn, and emerging channels translating client objectives into profitable paid strategies.The Senior Paid Media Specialist not only owns the paid media strategy but also mentors others, contributes to cross-channel strategy, and brings thought leadership to the agencys marketing solutions.About usWe turn customer challenges into growth opportunities.LimeLight Marketing is partner to some of the worlds most recognizable brands and innovative companies. Our people thrive by helping organizations design and deliver rewarding customer experiences.We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approach speeds up engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.Who We WantDigital performance leader who thrives on driving measurable results.Strategic thinker who aligns paid campaigns with full-funnel marketing goals.Mentor and collaborator who uplifts peers and builds cross-functional alignment.Tech-savvy marketer who uses tools, automation, and data to scale performance.Innovator whos always testing, learning, and advancing whats possible.ResponsibilitiesCommunication & CollaborationLeads client-facing paid media discussions and strategic reviews.Collaborates with designers, writers, SEO specialists, and account managers.Communicates campaign performance, trends, and recommendations clearly.Trains and supports internal team members across departments.Strategic Thinking & OptimizationDevelops advanced, multi-channel paid media strategies.Leads strategic planning and campaign roadmapping.Refines targeting, creative testing, and budget allocation.Innovates new campaign formats and channel mixes based on data insights.Technical ProficiencyManages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok.Implements pixel/event tracking, GTM tagging, and ecomm integrations.Uses tools like GA4, Looker Studio, Shopify, and CRM integrations.Ensures campaign data flows into dashboards and analytics platforms correctly.Analytics & ReportingBuilds and presents advanced campaign reporting with strategic insights.Tracks and interprets key metrics such as ROAS, CAC, LTV, and conversion rates.Collaborates with the SEO and email teams for a holistic marketing approach.Uses attribution modeling to shape performance recommendations.Leadership & InnovationMentors junior and mid-level media specialists.Evaluates and recommends new tools, platforms, and workflows.Serves as lead strategist on high-profile or high-complexity accounts.Participates in agency thought leadership, client pitches, and strategic planning.Qualifications57 years of paid media experience in an agency or fast-paced in-house environmentMastery of Google Ads, Meta, LinkedIn, YouTube, and programmatic platformsDeep understanding of ad strategy, conversion tracking, and audience segmentationExperience in ecommerce, lead generation, and cross-channel marketingAbility to mentor, guide, and inspire othersExceptional data fluency and storytelling using reporting toolsBachelors degree in Marketing, Advertising, or related field (Google/META certifications a plus)What We OfferA work environment that works best for you: fully remote, hybrid, or in-office in Pittsburg, KSFlexible (self-managed) vacationFlexible schedule with the option for day Fridays10 company-paid holidaysExtended paid holiday break (Christmas EveNew Years Day)Medical, dental, and life insuranceSimple IRA with 3% company match and financial wellness sessionsPaid maternity and paternity leaveRemote work stipendWellness bonus and group wellness activitiesStrengths-based, performance-oriented cultureWeekly group learning and growth opportunitiesIncredible team retreat epic holiday partyBeautiful new office spaceEmployee and client referral bonusesSupportive leadership that empowers and engages youPhysical Demands:Ability to sit for extended periods of time.Ability to read computer screens, written documents, and email.Work Environment:Professional and deadline-oriented environment in an agency settingInteraction with co-workersProfessional written and interpersonal skills when communicating with customers and clientsAdditional Duties:Additional duties and responsibilities may be added to this job description at any time.The job description does not state or imply that these are the only activities to be performed by the employee(s) holding this position. Employees are required to follow any other job-related instructions and to perform any other job-related responsibilities as requested by their Director.Job Classification: Exempt, Full-TimeWork Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m.Location: Remote or Pittsburg, KS

Salary : $75,000 - $90,000