Influencer, Partnerships & PR Manager

Lila & Hayes is a clothing brand based in Fort Worth, Texas, centered around classic designs with contemporary prints and timeless silhouettes. Since launching in 2012, the brand has grown into a nationally recognized name and is now carried in more than 300 retailers across the country. We continue to expand across direct-to-consumer, wholesale, and dropship channels, as well as into new product categories.

We are a growing, fast-paced team that values strong execution, attention to detail, and a collaborative approach. Team members are trusted to take ownership, contribute ideas, and play an active role in shaping brand initiatives. This is a hands-on environment where your work is visible, your contributions matter, and you have the opportunity to grow alongside the brand.

The Influencer, Partnerships & PR Manager plays a key role in driving brand visibility and supporting overall brand strategy and marketing through public relations, influencer partnerships, brand collaborations, and key initiatives. This role is both strategic and highly executional, responsible for driving ideas forward and ensuring they are carried through to completion.

This position manages outreach, planning, coordination, and follow-through across partnerships, press, influencer initiatives, campaigns, and launches, ensuring each effort supports overall brand growth and awareness.

This role works closely with the Marketing & Brand Communications Manager, who leads all creative execution across social media, email, and marketing content. Together, these roles ensure brand initiatives are powerfully communicated across every customer touchpoint.

• Help plan and manage the brand calendar, aligning partnerships, campaigns, and key initiatives across seasons
• Lead PR outreach and build relationships with editors, media contacts, and brand partners
• Pitch stories, coordinate product gifting, and manage follow-through on press opportunities
• Shape brand messaging for press placements and external communications
• Track and report on press coverage and overall brand exposure

• Own day-to-day management of influencer partnerships, including outreach, gifting, and relationship management
• Identify, onboard, and maintain relationships with influencers aligned with the brand
• Coordinate influencer initiatives in alignment with seasonal campaigns and launches
• Track performance and help optimize influencer efforts over time
• Support campaign planning by aligning influencer efforts with overall brand priorities and timing

• Identify and develop brand partnerships aligned with Lila & Hayes positioning
• Manage collaborations from initial outreach through launch and execution
• Coordinate timelines, deliverables, and partner communication
• Ensure all partnerships support broader brand goals

• Support planning and execution of product launches and key brand moments
• Assist with events, pop-ups, and in-person brand experiences
• Coordinate vendors, partners, and timelines to ensure smooth execution
• Help ensure consistency across PR, partnerships, and marketing channels
• Help coordinate timing and rollout across campaigns to support a cohesive brand calendar

• Assist with shoot planning, including timelines, logistics, and organization
• Coordinate product and sample needs for photoshoots, ensuring all items are prepared and accounted for
• Provide on-set support to help manage flow, timing, and overall execution
• Help organize and manage final assets for use across marketing, PR, and partnerships

• Support product setup and organization for launches and seasonal updates
• Help maintain accuracy across product details, assortment, and merchandising
• Assist with website updates, including product pages, collections, and merchandising
• Partner with cross-functional teams to ensure launches are accurately reflected online
• Identify and flag any issues related to product setup or site experience
  

• Bachelor’s degree in Marketing, Strategic Communications, Public Relations, or a related field
• 1–5 years of experience in influencer marketing, PR, brand partnerships, or a related role
• Strong organizational and communication skills
• Ability to manage multiple projects and timelines at once
• Experience managing influencer partnerships or outreach preferred
• Experience with influencer platforms such as LTK, ShopMy, or similar is a plus
• Familiarity with e-commerce platforms such as Shopify is a plus
  

This role is a great fit for someone who enjoys both relationship-building and execution, and is comfortable managing outreach and follow-through across multiple initiatives. The ideal candidate is highly organized, proactive, and detail-oriented, with the ability to manage competing priorities while maintaining a high level of quality. This person is excited to take ownership of their work, contribute to a growing brand, and be part of a collaborative, hands-on team.

We offer a competitive compensation and benefits package, including:

• Salary: $45,000–$60,000, based on experience
• Health insurance with employer contribution
• Employer-paid short-term disability and basic life insurance
• Paid time off, including vacation, sick days, and personal days
• Paid holidays throughout the year
• One paid day off during your birthday month
• Employee discount