What are the responsibilities and job description for the Senior Copywriter (Editorial & Strategy Focus) - Remote FT position at LIGHTSTREAM?
Company Description
LIGHTSTREAM is a full-service advertising and marketing agency dedicated to providing comprehensive solutions for businesses and nonprofits. Offering services in branding, strategy, creative, media placement, analytics, and more, we deliver coordinated campaigns across traditional and emerging channels. Our flexible business model and cost-efficient pricing help organizations optimize their marketing budgets for maximum impact. With a focus on seamless integration and measurable results, LIGHTSTREAM is committed to driving success for its clients.
Senior Copywriter (Editorial & Strategy Focus)
Most marketing copy today is “fine.”
Technically correct. Grammatically sound. Even SEO-optimized.
And completely forgettable.
We’re not looking for someone who can produce more of that.
We’re looking for a writer who can tell the difference between acceptable copy and effective copy—and knows how to close that gap.
About the Role
This is not a high-volume content production role.
It’s an editorial and strategic role focused on improving the quality, clarity, and effectiveness of messaging across our client work—especially in an AI-assisted environment.
You’ll spend as much time editing, refining, and challenging content as you will writing it.
You’ll work across campaigns, websites, and content initiatives for financial institutions and other regulated industries—helping translate complex topics into clear, persuasive, and human communication.
What You’ll Actually Do
- Write and refine marketing copy across web, email, social, and campaign assets
- Edit and elevate existing content—often AI-assisted drafts—into clear, effective, on-brand messaging
- Identify when copy is “technically correct” but strategically weak—and fix it
- Collaborate with strategists, designers, and account teams to align messaging with audience, intent, and business goals
- Maintain and enforce brand voice across multiple clients and contributors
- Translate complex financial concepts into simple, accurate, and engaging communication
- Apply SEO/GEO best practices without sacrificing clarity or quality
How You Think (This Matters More Than Tools)
- You can quickly spot the difference between copy that works and copy that just exists
- You understand why something is being written—not just what it says
- You are comfortable questioning and rewriting work that doesn’t meet the bar
- You value clarity, tone, and intent over volume and speed
What You Bring
- 4 years of professional writing experience (agency experience strongly preferred)
- Proven experience writing for financial institutions, fintech, or other regulated industries
- Strong editorial instincts and line-editing skills
- Ability to distill complex topics into clear, audience-friendly messaging
- Solid understanding of SEO/GEO and content strategy
- Experience working in WordPress or similar CMS platforms
- Strong research, organization, and time management skills
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
- Retirement plan
- Unlimited paid time off