What are the responsibilities and job description for the Senior Campaign Director position at lightspeedsystems?
At Lightspeed Systems, we protect students and empower schools. We give district leaders the visibility and control they need to keep learning safe, secure, and effective—and we need a Senior Campaign Director who can turn bold ideas into measurable pipeline.
This is not a “set it and forget it” marketing role. You’ll own high-impact, multichannel campaigns that grab attention, get responses, and drive results you can see in the MQL count and the sales forecast.
You’ll be part strategist, part creative, part project quarterback, part tactical executioner—and 100% focused on moving the needle.
NOTE: This position requires several days onsite each week at our Austin, Texas headquarters. Sponsorship is not available for this position.
WHAT YOU'LL DO
- Build and run multichannel campaigns that break through the noise—email, ads, social, webinars, nurture sequences, and more.
- Keep prospects engaged with always-on nurture programs and jump on opportunities with timely offers and communications that hit while the iron’s hot.
- Create standout webinars: Concept, promote, and orchestrate virtual events people actually want to attend—and that keep Lightspeed top of mind long after the session ends.
- Lead BDRs to follow up on warm leads and identify new prospects with smart, meaningful outbound
- Collaborate to win: Partner with product marketing to nail campaign messaging and positioning. Partner with sales to create campaigns that drive results.
- Write with impact: Craft campaign copy and email sequences that get opened, clicked, and acted on—balancing substance with style.
- Leverage AI for results: Use AI tools to surface insights, spot opportunities, and refine campaigns for maximum performance.
- Execute flawlessly: Manage multiple campaigns at once, ensuring they launch on time, meet quality standards, and deliver measurable KPIs.
- Test, learn, repeat: Stay on top of performance data and emerging trends. Double down on what works, kill what doesn’t, and share learnings with the team.
WHAT YOU BRING
- Experience in demand generation or campaign management
- Proven ability to plan and execute campaigns that deliver results across the full funnel.
- Experience creating nurture streams that keep prospects engaged until they’re ready to buy.
- Strong collaboration skills—you can align marketing, sales, and product teams around a shared goal.
- Deep understanding of the buyer’s journey and how to influence it.
- Exceptional copywriting skills with a knack for cutting through the noise—particularly when it comes to email marketing.
- Track record of building webinars that generate real engagement.
- Comfort using AI to enhance campaign strategy and execution.
- Data-driven mindset—you measure everything and love proving ROI.
- Comfortable in a fast-paced, results-focused environment.
NICE-TO-HAVES
- Experience with marketing automation platforms—Salesforce Account Engagement (Pardot) experience is a big plus.
- B2B marketing experience, especially in SaaS and/or K–12.
- 5 years in demand generation or campaign management.
WHY YOU'LL LOVE IT HERE
- Your work will directly help protect more students and support schools nationwide.
- You’ll have the freedom to test, learn, and bring bold ideas to life.
- You’ll join a smart, driven, mission-focused team that actually cares about the impact we make.
ABOUT US
With more than 25 years of serving education, Lightspeed Systems delivers the most in-depth visibility and control to power exceptional schools where students are safe and engaged; technology is compliant and easily managed; and resources are secure and optimized. Purpose-built for school networks and devices, Lightspeed’s cloud-managed solutions include the most effective web filtering, student safety monitoring, classroom management, device management, and data analytics software available. Headquartered in Austin, Texas, with a European office in London, UK, Lightspeed serves over 23 million students across 31,000 schools in 43 countries, utilizing 15 million devices. Learn more at www.lightspeedsystems.com.
We love our employees, and we show it. Our benefits and perks are built to support your overall wellbeing—at work and beyond. Offerings vary by country.
ABOUT OUR ATX HQ
If your role includes spending time onsite, you will LOVE being at the ranch. Our uniquely Lightspeed (and totally Texas) corporate headquarters has everything Lightspeeders need to get the job done – and a whole lot more.
- 15,000 sq. ft. of open work area, offices, and huddle rooms
- Snacks galore and a private chef serving up lunch Tuesday through Thursday every week
- A state-of-the-art fitness center (with outfitted locker rooms)
- Physical therapist onsite regularly
- Indoor and outdoor casual collaboration spots
- Pet-friendly office environment
- A golf simulator, go-carts, shuffleboard, corn hole, and MORE fun
All within 31 sprawling acres of Live Oak trees that foster a natural habitat for local wildlife. It is not uncommon to be greeted daily by whitetail deer. (Maybe it wants to join your meeting?)
Lightspeed Systems is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, or other protected characteristic.