Product Marketing Manager

Company Overview:

Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (OEMs), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Cart industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rentals, accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 4,500 dealers across North America with the tools and technology they need to manage their dealerships.

LightspeedDMS is seeking a Product Marketing Manager to drive the go-to-market strategy for our dealership management software solutions. This role will be responsible for positioning, messaging, and launching new products and features, ensuring that our value proposition resonates with customers, partners, and the industry at large.

The ideal candidate has a proven track record in SaaS sales\marketing, a deep understanding of the software landscape (experience with DMS solutions a significant plus!), and a passion for understanding customer needs. You'll be a master of product positioning, messaging, and data-driven optimization of product launch campaigns and adoption strategies. Certified in Pragmatic Marketing.

What You'll Do:

Go-To-Market Strategy & Execution

• Develop and execute comprehensive go-to-market (GTM) strategies for new product features, integrations, and services, including defining target audiences, crafting compelling narratives, and outlining launch timelines.
• Define and refine product positioning, messaging, and value propositions tailored to our core industries (powersports, marine, RV, golf and trailer), emphasizing the unique benefits and addressing specific customer pain points.
• Collaborate closely with cross-functional teams, including Product Management, Sales, Customer Support and Development, to ensure seamless execution of GTM plans and drive product adoption and revenue growth. This includes participating in product roadmap planning and providing market feedback.
• Focused on Lightspeed core DMS functionality and Lightspeed Payments solution.

Content & Demand Generation

• Create engaging sales enablement materials, including presentations, one-pagers, feature spotlights, highlight videos, battle cards, FAQs, and compelling case studies that showcase the value of our solutions.
• Develop thought leadership content, such as blog posts, white papers, webinars, and industry reports, to establish Lightspeed as a trusted voice in the market and enhance brand awareness.
• Support demand generation efforts by crafting targeted messaging and content for various marketing channels, including digital advertising, email marketing, social media, and website content. Collaborate with the content and social teams to ensure consistent brand messaging.
• Drive event marketing strategies for industry trade shows, conferences, and webinars, including pre-event promotion, on-site activities, and post-event follow-up.

Market Intelligence & Competitive Analysis

• Conduct thorough market research and customer insights analysis to understand industry trends, emerging technologies, customer needs, pain points, and competitor positioning.

• Provide regular feedback to Product Management on feature enhancements and industry needs based on customer and market insights, contributing to the product roadmap.

Sales & Customer Engagement

• Train and enable Sales teams with effective product positioning, competitive differentiation, objection handling techniques, and sales tools to empower them to close deals.
• Collaborate with cross-functional teams to develop and implement strategies that improve product adoption, customer satisfaction, and retention. Monitor key metrics related to product adoption, customer feedback, and campaign performance, optimizing strategies based on data-driven insights.

What You Should Have:

• 5 years of experience in Product Marketing, sales or training - preferably in B2B SaaS, with a focus on technology products.
• Proven ability to develop compelling messaging and positioning for complex technical products and translate features into tangible business benefits.
• Hands-on experience with CRM (e.g., Salesforce), marketing automation (HubSpot, other) and analytics tools.
• Exceptional storytelling and communication skills, both written and verbal, with the ability to create persuasive presentations and deliver impactful messages.
• Demonstrated experience conducting market research, competitive analysis, and customer insights gathering to inform strategic decisions.
• Experience with product lifecycle management and agile marketing methodologies is a plus.
• Hands-on experience with Lightspeed dealer management solutions or similar DMS platforms is a significant advantage.
• Industry experience in powersports, marine, RV, golf or trailer industries is a strong plus.

Inclusion and Diversity at Lightspeed:

At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.

Equal Employment Opportunity Statement:

Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.

Important Note:

Applicants must be authorized to work in the U.S.

Ready to apply?

Take the next step in your career—apply today and join a team where your skills will make an impact!