Digital Performance Manager

Are you a strategic thinker who thrives on driving real results for top-tier digital campaigns? Do you love combining data, tech, and client relationships to deliver performance that matters?

Lightning Digital, a division of the Las Vegas Review-Journal, Inc., is seeking a Digital Performance Manager to lead high-impact digital campaigns from concept to completion. In this client-facing position, you will play a strategic and hands-on role within the digital marketing team, partnering closely with Account Executives and Ad Operations to drive the success of our clients' digital campaigns. You will guide Tier 1 campaigns and assigned accounts through the full lifecycle from pre-sale planning and media strategy through flawless execution, ongoing performance optimization, and post-campaign reporting. The ideal candidate is both analytical and relationship-driven, with a deep understanding of digital media performance across digital display, video, audio, CTV/OTT, paid search, and social channels. As the primary day-to-day contact for Tier 1 accounts, this role is essential to the retention and growth of our top tier digital clients.

Key Responsibilities:

• Pre-Sale Strategy & Collaboration: Partner with account executives during the pre-sale process to develop data-informed media plans, contribute to RFP responses, and forecast campaign performance based on historical benchmarks.
• Campaign Execution & QA: Actively manage the day-to-day aspects of all assigned campaigns, maintaining account prioritization and delivering weekly status updates to key stakeholders. Collaborate with Ad Ops to ensure accurate trafficking, tag/pixel validation, targeting accuracy, and creative QA prior to launch.
• Campaign Monitoring & Optimization: Oversee day-to-day campaign performance across channels, identifying optimization opportunities to improve KPIs and proactively communicating actionable insights to stakeholders.
• Client Reporting & Communication: Lead regular client meetings and performance reviews (virtual and in-person), turning complex data into strategic recommendations and clear, compelling stories.
• Cross-Functional Coordination: Serve as the bridge between sales, operations, analytics, and creative teams to ensure alignment and transparency throughout the campaign lifecycle.
• Market & Platform Expertise: Stay current on platform updates, industry trends, and new tools to continuously improve campaign strategy and client outcomes.

Qualifications, Skills, and Characteristics Required:

• 3 years of proven experience in client-facing digital campaign management.
• Exceptional communication and interpersonal skills, with the ability to build rapport and trust with clients and internal stakeholders.
• Proficient in digital analytics tools such as Google Analytics, and experience with Paid Search, Programmatic, and Social campaigns.
• Experience supporting the sales process of sophisticated digital campaigns.
• Familiarity with pixel and tag placement via Google Tag Manager (GTM).
• Impeccable organizational skills with strong attention to detail.
• Strong drive for continuous learning to keep up with the ever-changing digital landscape.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Why Join Lightning Digital:

• Make Good Money: Competitive salaries because we all win together.
• Happy Clients: In-house execution for enhanced control over campaign execution.
• The Team: Supportive, collaborative, and growth-focused environment.
• Generous benefits plan that includes a 401(k) with a company match.
• We are an Equal Opportunity Employer

Please send resume to janette@lightningdigital.com

This position is based in the Las Vegas area