What are the responsibilities and job description for the Revenue Marketing Manager position at Lightcast?
We’re seeking a Revenue Marketing Manager to drive pipeline generation, progression, and conversion across priority segments, with clear accountability for revenue impact.
This role sits at the intersection of Marketing, Sales, and RevOps, partnering with AEs, BDRs, and Customer Success to accelerate deals and improve funnel performance. You’ll blend strategy and execution, using data, automation, and AI to build scalable, repeatable revenue programs.
\n- Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments
- Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments
- Plan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media)
- Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization
- Analyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocity
- Identify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategies
- Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs
- Execute multi-channel campaigns across email, paid media, web, and outbound channels
- Leverage AI and automation tools to scale campaign development, testing, and execution
- Own campaign messaging, targeting strategy, and performance outcomes
- Measure pipeline contribution, campaign performance, and revenue impact using attribution tools
- Analyze channel effectiveness and optimize marketing investments based on ROI insights
- Collaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goals
- 4–6 years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles
- Proven experience contributing to pipeline generation and measurable revenue outcomes
- Strong understanding of B2B sales cycles, buying groups, and funnel dynamics
- Experience partnering with Sales teams (AEs/BDRs)
- Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs
- Exposure to expansion, cross-sell, or customer marketing initiatives
- Familiarity with intent or signal-based marketing approaches
- Experience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence)
- Proficiency with Google Workspace and Slack
Lightcast is a global leader in labor market insights with our headquarters located in Moscow, ID (US) and other offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities.
Lightcast is proud to be an equal opportunity workplace and does not discriminate on the basis of federally protected statuses. Lightcast has always been, and always will be, committed to diversity of thought and unique perspectives. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.