What are the responsibilities and job description for the Salesperson position at LiftsToday?
Company Description LiftsToday.com is an online marketplace specializing in new and used lifts, lift equipment, and attachments for a wide range of applications. The platform features mast forklifts, telehandlers, container handlers, scissor lifts, boom lifts, personnel lifts, bucket lifts, and more, serving both buyers and equipment dealers. Buyers can search and refine listings by category, brand, and listing type (for sale, for rent, or auction), while dealers can create detailed listings with specifications, photo galleries, and manage sales through a cloud-based interface. A built-in messaging system enables instant inquiries and streamlined communication between buyers and sellers. LiftsToday.com is a service of Sandhills Global, a company that operates well-known industry publications and marketplaces in construction, agriculture, trucking, and aviation.
Role Description This is a full-time, on-site Salesperson role based in Lincoln, NE. The Salesperson will engage prospective and existing customers, understand their equipment needs, and recommend suitable lift products and services from the LiftsToday marketplace. Day-to-day responsibilities include managing inbound and outbound sales calls, responding to inquiries from the platform’s messaging system, preparing quotes, and guiding customers through the sales process from initial contact to closing. The Salesperson will maintain accurate records in the CRM, collaborate with internal teams to ensure listings are up to date, and support equipment dealers in optimizing their presence on the platform. The role also involves meeting sales targets, monitoring market trends, and representing LiftsToday with professional, customer-focused service.
Qualifications
Role Description This is a full-time, on-site Salesperson role based in Lincoln, NE. The Salesperson will engage prospective and existing customers, understand their equipment needs, and recommend suitable lift products and services from the LiftsToday marketplace. Day-to-day responsibilities include managing inbound and outbound sales calls, responding to inquiries from the platform’s messaging system, preparing quotes, and guiding customers through the sales process from initial contact to closing. The Salesperson will maintain accurate records in the CRM, collaborate with internal teams to ensure listings are up to date, and support equipment dealers in optimizing their presence on the platform. The role also involves meeting sales targets, monitoring market trends, and representing LiftsToday with professional, customer-focused service.
Qualifications
- Demonstrated sales skills, including prospecting, lead qualification, and closing deals, preferably in equipment, industrial, or B2B environments.
- Strong customer service and relationship-building abilities, with a focus on clear communication, active listening, and follow-through.
- Comfort with digital platforms and CRM tools, including managing online listings, tracking opportunities, and using messaging systems.
- Ability to learn product details for lifts and related equipment and explain technical features in accessible, business-focused terms.
- Solid organizational and time management skills, with the capacity to handle multiple opportunities and priorities in a fast-paced setting.
- High level of professionalism, integrity, and teamwork, with a commitment to an inclusive and respectful workplace.
- Experience in industrial equipment, construction, material handling, or related sectors is beneficial.
- High school diploma or equivalent required; additional education in business, marketing, or a related field is a plus.