What are the responsibilities and job description for the Medical Web Writer position at Lifted Logic?
About The Role
Position Summary
This position aims to educate, support, and grow someone naturally gifted in copywriting, with previous experience either in a medical or marketing role, within a high-performing web agency environment. Through the website design process, a Medical Web Copywriter will collaborate with the various departments at Lifted Logic to produce a high volume of high-quality medical content on behalf of both clients and the agency itself.
Key Responsibilities
Position Summary
This position aims to educate, support, and grow someone naturally gifted in copywriting, with previous experience either in a medical or marketing role, within a high-performing web agency environment. Through the website design process, a Medical Web Copywriter will collaborate with the various departments at Lifted Logic to produce a high volume of high-quality medical content on behalf of both clients and the agency itself.
Key Responsibilities
- Content Creation: Produce high-quality, SEO-friendly content for various medical businesses, including but not limited to medical practices, hospitals, aesthetics clinics, and healthcare service providers. This content may include website pages, blog posts, articles, and other promotional materials.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-ranking keywords in the medical industry. Utilize these keywords strategically to enhance the discoverability of web content and improve organic search rankings.
- Audience Understanding: Develop a deep understanding of the target audience for each medical business. Tailor content to resonate with their needs, preferences, and search intents, ensuring maximum engagement and conversion..
- Brand Consistency: Maintain consistency in brand voice, tone, and messaging across all web content to reinforce the unique identity and values of each medical business.
- SEO Best Practices: Stay updated on SEO best practices and trends to continuously optimize web content for improved search engine visibility and performance.
- Collaboration: Collaborate closely with cross-functional teams, including designers, marketers, and medical professionals, to ensure alignment of content with overall marketing strategies and business objectives.
- Performance Analysis: Monitor the performance of web content using analytics tools to track key metrics such as traffic, engagement, and conversion rates. Use insights to refine content strategies and drive continuous improvement.
- Proven experience as a web copywriter, within the medical or healthcare industry.
- Strong writing skills with a keen eye for detail and proficiency in grammar, spelling, and punctuation.
- In-depth knowledge of SEO principles and techniques, including keyword research, on-page optimization, and link building.
- Ability to conduct independent research and translate complex medical concepts into clear, accessible content for diverse audiences.
- Familiarity with content management systems (CMS).
- Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
- Proven self-taught writing abilities (Assessment required);
- Degree in English, Creative Writing, Communication, or other related field; or,
- 2 or more years of professional writing or marketing experience