What are the responsibilities and job description for the Retail Trade Sales Representative position at Lift Bridge Brewery?
Sales Representative (Hybrid)
About the Role
At Lift Bridge Brewery, we're building something bigger than great beer. We're building a brand, a culture, and a team of people who want to win.
We're looking for a driven, relationship-focused Sales Representative to help grow our presence across our territories. This is a hybrid role that blends remote account management (calls, planning, follow-ups) with in-market execution (account visits, events, activations). If you're motivated, organized, and excited about growing a brand in a competitive space, this is an opportunity to make a real impact.
What You'll Do
You'll play a key role in executing our sales strategy while building strong relationships across retailers, distributors, and key accounts.
- Partner with distributor teams to drive sales, visibility, and execution
- Build and maintain relationships with on- and off-premise accounts
- Plan and execute a hybrid schedule:
- Remote work: sales calls, account follow-ups, planning, reporting
- In-market: account visits, ride-alongs, merchandising, events
- Secure:
- New draft lines, features, and placements (on-premise)
- Distribution, displays, and promotions (off-premise)
- Execute retail standards including pricing, placement, and brand visibility
- Support samplings, events, and promotions that bring the brand to life
- Attend key distributor and retailer meetings
- Manage and execute local events, including coordination and on-site representation
- Stay organized with reporting, planning, and communication with internal teams
What We're Looking For
We want someone who is competitive, accountable, and excited to grow-not just fill a role.
- 2–4 years of sales experience (beverage/alcohol industry preferred)
- Familiarity with the 3-tier system and Twin Cities market
- Strong communication and relationship-building skills
- Highly organized with strong follow-through
- Self-starter who can manage their time effectively in a hybrid environment
- Comfortable balancing independent work with team collaboration
- Willingness to work occasional nights and weekends for events
- Valid driver's license and reliable transportation
- Ability to lift 30 lbs repeatedly
- Proficiency with Google Workspace (Docs, Sheets, etc.)
Bonus Points
- Cicerone Certification or other beer education
- Bachelor's degree in a related field
- Previous experience working with distributors or key accounts
Why This Role is Different
- Hybrid flexibility – manage your schedule with a mix of remote work and in-market execution
- Ownership of your accounts– you're not just executing, you're building something
- Growth opportunity – high performers will grow with us
- Fast-paced, high-impact environment – your work directly drives results
Our Core Values
We're looking for someone that possesses our core values:
- Quality
- Brand
- Team
- Own It
- Growth
- Innovation
- Passion
Compensation & Benefits
- Competitive Salary Bonus Structure
- Health Insurance
- 401(k) with Company Match
- Paid Time Off Holidays
- Mileage Reimbursement/Travel Stipend
- Company Phone & Laptop
- Monthly Expense Budget
- Beer & Gear
This positions requires a background check.