Email Marketing Manager

POSITION SUMMARY

The Global Digital Email Marketing Manager is responsible for developing, executing, and optimizing automated email campaigns that drive customer engagement, retention, and revenue growth. This role manages the end-to-end lifecycle of email marketing programs, including segmentation, personalization, workflow automation, and performance analysis. The ideal candidate combines strategic thinking with hands-on technical expertise in marketing automation platforms, ensuring campaigns are timely, relevant, and aligned with business objectives. This role involves collaboration with cross-functional teams to ensure email marketing aligns with broader digital marketing initiatives

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities for this role.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop, execute, and manage automated email marketing campaigns that support customer acquisition, engagement, and retention.
• Design and optimize customer journeys, workflows, and trigger-based campaigns across the full lifecycle.
• Manage segmentation strategies to deliver personalized, targeted messaging that increases open and conversion rates.
• Collaborate with content, creative, and product teams to align email messaging with brand voice and business goals.
• Monitor, analyze, and report on campaign performance, providing actionable insights to improve deliverability, engagement, and ROI. From this data implement improvement strategies.
• Maintain and optimize the marketing automation platform, ensuring data accuracy, compliance, and integration with CRM and other systems.
• Conduct A/B testing to refine subject lines, content, calls to action, and send strategies.
• Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.) and best practices in deliverability and data privacy.
• Stay current with trends, technologies, and best practices in email marketing and automation.
• Strong ability to create content (copy and visuals along with email templates)
• Strong ability to take direction, work in a fast-paced environment, flexibility with tasks and a superior solution-oriented attitude

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in marketing, Communications, or a related field.
• 3-5 years’ hands-on experience in email marketing, with a focus on marketing automation and lifecycle campaigns.
• Proven experience in digital marketing, specifically in email marketing management.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

ADDITIONAL SKILLS & EXPERIENCE:

Technical Skills

• Strong proficiency in marketing automation platforms, CRM systems, and email service providers (e.g., HubSpot, Kaviyo, Itertable, etc.)
• Knowledge of HTML/CSS for email editing and troubleshooting.
• Data-driven mindset with expertise in segmentation, personalization, and A/B testing.
• Proficiency in analytics and reporting tools (Google Analytics, platform dashboards, etc.).
• You can create easy-to-understand reports

Soft Skills

• Excellent communication and collaboration skills across teams and departments.
• You know what to do and can go do it with minimal supervision - you have drive and initiative
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• You can handle stress well and maintain a professional and positive demeanor
• Creative problem-solver with attention to detail and a focus on continuous improvement.
• Up-to-date knowledge of email deliverability standards, compliance regulations (CAN-SPAM, GDPR), and industry best practices.

PHYSICAL DEMANDS

While performing the duties of this job the employee is regularly required to remain in an office at a computer workstation and access information from a computer. The employee is required to be mobile to, from, and within the office. The employee may occasionally move up to 25 pounds.

WORK ENVIRONMENT AND EXPECTATIONS

• Draper Utah Office-based position with the potential for hybrid work within the Utah State only, subject to approval.
• Employees must work a minimum of 2–3 days per week from the Company office.
• Employees must maintain the same level of performance, engagement, and availability in hybrid settings as in-office roles.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.