VP of Sales & Operations

About LifeStation

LifeStation Senior Living Services is a trusted provider of technology-driven safety and wellness solutions designed to enhance the lives of seniors in residential and healthcare communities. We combine decades of experience with modern, innovative solutions that empower independence and peace of mind. As we continue to expand our partnerships with senior living operators nationwide, we are seeking a dynamic leader to guide our sales and operations teams through the next phase of growth.

Position Overview

This position is responsible end to end for the Senior Living Business, reporting to the President of the company. The role is a hybrid leadership role, with P&L responsibility, blending sales management and operational oversight. The VP of Sales & Operations will lead a growing sales organization while providing strategic direction and hands-on leadership for both sales performance and operational excellence. The role requires an executive mindset—someone who can inspire a team, streamline business operations, and close high-level deals when needed.

Key Responsibilities

Sales Leadership

• Lead, mentor, and develop a small team of sales professionals serving the senior living market.
• Own the full sales cycle—from prospecting and pipeline management to negotiation and deal closure.
• Support the team on strategic, enterprise-level opportunities, particularly large partnerships or key accounts.
• Establish clear performance metrics, compensation structures, and incentive programs aligned with company goals.
• Partner with marketing and product teams to refine messaging, pricing, and go-to-market strategies.
• Implement data-driven processes and reporting through CRM and analytics tools to optimize sales performance.

Operational Oversight

• Provide leadership to the Operations and Installation Manager to ensure efficient scheduling, installation, and service delivery.
• Oversee coordination between sales, operations, and customer success teams to ensure a smooth customer journey.
• Monitor operational KPIs such as installation turnaround time, service quality, and customer satisfaction.
• Develop and improve business workflows, SOPs, and cross-functional collaboration practices.
• Support financial and logistical planning, including forecasting, resource allocation, and vendor coordination.
• Partner with leadership on continuous improvement initiatives and scalable growth systems.

Strategic Leadership

• Contribute to company-wide strategy for growth, efficiency, and customer retention.
• Translate strategic business objectives into operational and sales execution plans.
• Represent LifeStation at senior living industry events and in high-level client engagements.
• Serve as a key member of the leadership team, fostering collaboration and accountability across departments.

Qualifications

• Bachelor’s degree required; MBA or equivalent experience preferred.
• 12 years of experience in sales leadership, preferably within technology, healthcare, or senior living sectors.
• Proven success managing both sales performance and operational functions.
• Experience closing complex, multiyear B2B or recurring revenue deals.
• Strong analytical, organizational, and communication skills.
• Hands-on experience with CRM systems (e.g., Salesforce) and performance management tools.
• Comfortable working in a fast-paced, growth-oriented environment.

Compensation & Benefits

• Competitive base salary plus performance-based bonus.
• Comprehensive benefits package (medical, dental, vision, life, disability).
• 401(k) with company match.
• Professional development and leadership growth opportunities.

Our Culture

LifeStation values collaboration, accountability, and innovation. We believe in empowering our people to make decisions that drive success—for our clients, our partners, and the seniors we serve.

LifeStation is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other protected characteristic under the law.