Manager of Financial Planning and Analysis

LifeSeasons is a health and wellness company dedicated to helping customers live life to the fullest. LifeSeasons is dedicated to developing nutritional formulations that combine nature and science. As a growing brand in the supplement space, we rely on strong financial discipline to fuel sustainable growth across Direct to Consumer, eCommerce and Retail distribution channels. 

LifeSeasons fosters a collaborative, entrepreneurial culture where accountability, integrity and continuous improvement are core values. We are looking for individuals who move and think quickly and strategically. As a growing company, we put an emphasis on building a team of members who are solutions oriented, adaptable and motivated to make an impact. Every role at LifeSeasons contributes to our growth. 

Job Location: Remote position limited to candidates located in or near Salt Lake City, UT; Jacksonville, FL; or Dallas, TX. Exceptions may be considered for candidates with significant prior direct-to-consumer (DTC) ecommerce finance experience.

Job Summary:

The Financial Planning and Analysis (FP&A) Manager is responsible for leading financial planning, forecasting and analytical activities that support the strategic decision making across the organization. This role will partner closely with sales channel (Direct to Consumer, eCommerce and Wholesale) leaders to provide insights into financial performance, risk mitigation and operational efficiency and profitability. 

The ideal candidate combines strong financial modeling and analytical capabilities with excellent communication skills and prior experience supporting direct to consumer (DTC) business models and financial operations. 

• Financial Planning and Forecasting
• Lead the annual budgeting process and periodic reforecasting cycles. 
• Develop and maintain monthly, quarterly, and long-range financial forecasts. 
• Analyze financial trends, revenue drivers, and expense patterns to support strategic decision-making. 
• Build scalable financial models to evaluate business initiatives, investments, and growth opportunities.
• Support forecasting and analysis related to direct-to-consumer sales channels, subscription models, ecommerce performance, and customer retention metrics.
• Support cash flow forecasting and working capital analysis
• Financial Analysis and Reporting
• Prepare monthly management reporting packages with variance analysis and KPI tracking. 
• Provide insights into business performance, profitability, cash flow, and operational efficiency. 
• Analyze customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), gross margin trends, and inventory performance.
• Identify risks and opportunities impacting financial performance.
• Conduct scenario planning and sensitivity analysis
• Business Partnership
• Partner with department leaders to develop budgets, monitor spending, and improve financial accountability. 
• Support pricing analysis, margin optimization, and cost management initiatives. 
• Assist operational teams in evaluating ROI on projects and initiatives.
• Partner with Operations (Technology, Warehouse, Marketing) to monitor performance

• Bachelor’s degree in accounting or finance 
• 5 Years of progressive growth in financial planning and analysis field
• Prior experience supporting direct-to-consumer (DTC), ecommerce, or consumer products businesses.
• Strong understanding of ecommerce financial metrics including CAC, LTV, ROAS, conversion rates, and inventory management.
• Experience with ERP systems and financial planning software.
• Proficient in Microsoft Office Suite or similar software.
• Excellent organizational skills and attention to detail.
• Ability to follow verbal and written instructions.
• Strong analytical and problem-solving skills
• Ability to manage multiple priorities in face paced environment

Preferred Experience:

• Experience with BI Tools (Power BI, Power Query, Tableau, etc
• Experience in consumer products, supplements, health & wellness, or ecommerce industries preferred.
• Prior experience with Accounts Payable (AP) and Accounts Receivable (AR) processes, reporting, and cash flow management preferred.
• Experience leveraging AI-powered FP&A and finance automation tools for forecasting, reporting, financial modeling, and business analytics preferred.
• Experience supporting multi-location wholesale or retail operations preferred, including financial oversight for distributed store locations and centralized Accounts Payable functions managed through a parent or shared services entity.