What are the responsibilities and job description for the Senior Creative Strategist - Performance Marketing position at LIFESEASONS, INC.?
Location: Remote. Highly preferred within the Mountain Standard Time (MST) or Central Standard Time (CST) zones. Due to our hours of operation and team collaboration needs, we would prefer not to hire candidates located in Hawaii or the Pacific Standard Time (PST) zone at this time.
Applicants must be eligible to work in the United States and available during core business hours that align with MST.
About Us: LifeSeasons helps people live life to its fullest by blending the wisdom of nature with the validation of science. With over 150 years of combined expertise, our team formulates supplements that are thoughtfully designed, clinically informed, and grounded in quality. Guided by the belief that Nature Works and Science Proves It, we empower people to take control of their wellness with products they can trust. Learn more at LifeSeasons.com .
**To be considered for this position, please submit your resume along with a link to your online portfolio (or attach a portfolio PDF if applicable).**
Senior Creative Strategist - Performance Marketing- Role Overview:
As the Senior Creative Strategist, you will lead the development and execution of innovative creative strategies that elevate our performance marketing initiatives. Collaborating closely with cross-functional teams, you will craft compelling creative designed to drive engagement, boost conversions, and foster revenue growth.
Senior Creative Strategist - Performance Marketing- Key Responsibilities:
- Research: Stay current with industry trends, consumer behavior, and competitive landscape to inform campaign strategies and creative execution.
- Creative Development: Collaborate with the creative team and outside creators to ideate and execute innovative campaigns across various digital platforms, ensuring alignment with brand guidelines and marketing objectives.
- Production Process Management: Develop, implement, and enhance the LifeSeasons creative strategy and production process, targeting the production of 30 ads per month with a scalable plan to increase output to 90 ads per month.
- Performance Optimization: collaborate with Director of Growth to Analyze campaign performance metrics and leverage insights to optimize creative strategies, improving overall return on ad spend (ROAS)."
- Collaboration: Partner with the marketing, creative, and content teams to create cohesive and impactful marketing strategies that resonate with target audiences.
- A/B Testing: Design and implement A/B tests for ad creatives and landing pages, analyzing results to drive continuous improvement.
Senior Creative Strategist - Performance Marketing- Qualifications:
- Experience: 5 years in creative strategy, performance marketing, or a related field, preferably within e-commerce or health and wellness industries.
- Creative Skills: Strong portfolio showcasing innovative campaign concepts and successful performance marketing initiatives.
- Analytical Mindset: Proficient in data analysis and performance metrics, with experience using tools like Google Analytics, Facebook Ads Manager, and others.
- Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
- Team Player: Ability to collaborate effectively with diverse teams and stakeholders.
LifeSeasons Benefits:
- Medical: Aetna HDHP & EPO
- Vision: VSP
- Dental: Guardian
- 401k: Voya Financial
- Monthly funded HSA
- FSA Options: Standard, Limited & Dependent
- Basic Life, STD, LTD (company-paid)
- 15 free LifeSeasons products
Salary : $120,000 - $140,000