What are the responsibilities and job description for the Conversion Rate Optimization Strategist position at LifeMD?
About us
LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.
To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.
About the role
The Senior Conversion Rate Optimization Strategist will be responsible for leading LifeMD’s conversion rate optimization strategy, focusing on improving digital experiences and driving measurable performance outcomes. This role requires advanced expertise in web analytics, experimentation methodologies, and user experience optimization. The ideal candidate is a strategic, collaborative professional with a demonstrated ability to drive continuous improvement in a dynamic, fast-paced environment.
Responsibilities
- In this role, you will lead the development and execution of our conversion rate optimization strategy, utilizing your expertise in web analytics, A/B testing, and UX design to drive measurable results
- Utilize expertise in web analytics, A/B testing, and UX design to continually improve user experiences
- Analyze data and identify opportunities to improve conversion rates and user engagement
- Lead and collaborate with cross-functional teams to implement optimization strategies
- Stay updated on industry trends and best practices in conversion rate optimization
- Conduct user research and usability testing to inform optimization strategies
- Monitor and report on key metrics to track the success of optimization efforts
- Communicate with stakeholders to provide updates on optimization initiatives and results
- Identify and troubleshoot any technical issues that may impact user experience and conversion rates
- Collaborate with marketing and product teams to align optimization efforts with overall business goals
- Remain adaptable and flexible in a fast-paced, dynamic environment
- Stay accountable for meeting and exceeding conversion rate goals
- 5 years of experience in CRO, digital optimization, or analytics-driven roles
- Background in experimentation, A/B testing, and web analytics
- Strong understanding of website content management systems, including major eCommerce platforms
- Advanced statistical and analytical skills with the ability to translate data into clear, actionable optimization recommendations
- Demonstrated ability to combine analytical rigor with creative problem-solving to drive performance improvements
- Expertise with Google Analytics, Google Ads, and other digital analytics and optimization tools
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (Roth 401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term Disability
- Training & Development